Spain's tourism strategy is shifting from volume to value as the country prioritizes ecological and social integrity over visitor numbers to maintain its competitive edge. Turespaña is facilitating this shift by launching a new series to spark a global conversation on sustainable tourism practices.
Leading bedbank Hotelbeds is paving the way forward as more businesses respond to consumer and stakeholder demand to level up on social and environmental responsibilities.
In this video, we hear from Brune Poirson, chief sustainability officer of Accor Group, in discussion with Matt Heidkamp, head of creative strategy at Skift, on how hotels can create lasting positive social impact in travel’s new era.
Hilton's goals are both lofty and commendable, and it's clear from the data that travelers do care about sustainability and having a positive social impact. But is caring enough to translate into real action? That's the even bigger challenge.
In a world as uncertain as today, social impact travel movements are more necessary than ever. During Skift Global Forum 2016, Fathom President Tara Russell delved into the importance of creating experiences for travelers that center around the social interactions.