Accor Group

Sponsored
Executive Q&A: Steven Taylor, Accor’s Chief Marketing Officer, on the Brand’s Approach to Design

Executive Q&A: Steven Taylor, Accor’s Chief Marketing Officer, on the Brand’s Approach to Design

Accor Group + Skift

Design touches every aspect of our lives, so the idea that it impacts every corner of the hospitality industry should come as no surprise. For the Accor Group, design serves a bigger purpose than just looking aesthetically pleasing.

1 month ago

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Executive Q&A: Why Hospitality Leads the Future of Design

Executive Q&A: Why Hospitality Leads the Future of Design

Accor Group + Skift

There has been a fair amount of industry discussion about how the leading travel and hospitality brands are thinking about design today. But how should the industry evolve to be prepared for future shifts? Why does design matter at all, and why should it matter for travel and hospitality?

2 months ago

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Executive Q&A: MGallery Hotel Collection Proves the Power of Storytelling in Luxury Hospitality

Executive Q&A: MGallery Hotel Collection Proves the Power of Storytelling in Luxury Hospitality

Accor Group + Skift

The definition of high-end hospitality has evolved over the last few years and has taken on different meanings to different audiences. At the MGallery Hotel Collection, this means finding inspiring ways to engage global explorers while carefully balancing the brand’s approach to storytelling, history, and aesthetics.

2 months ago

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New Skift Report: The Transformative Role of Design in Hospitality

New Skift Report: The Transformative Role of Design in Hospitality

Accor Group + Skift

Today, we know better than to treat design like a last-minute top coat on a finished project. Instead, design must become an integral part of how hospitality brands do business, how they interact with consumers, and how they leave their mark on the world.

2 months ago

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Executive Q&A: Sofitel Redefines What It Means to Be a French Luxury Brand

Executive Q&A: Sofitel Redefines What It Means to Be a French Luxury Brand

Accor Group + Skift

Sofitel’s new brand campaign celebrates its French DNA, offering a modern take on gastronomy, arts and culture, design, and well-being. These four passions translate throughout the entire guest journey and reinforce the brand as an ambassador of French 'art de vivre' around the world.

3 months ago

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How Accor Developed a Unique Digital Ecosystem to Best Serve Its Hotel Owners

How Accor Developed a Unique Digital Ecosystem to Best Serve Its Hotel Owners

Accor Group + Skift

Hotel groups are constantly developing new digital initiatives to improve the experiences of their hotel guests. Accor believes that the experiences of the hotel owners they work with are just as important.

3 months ago

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Accor Plans to Make Wojo Europe’s Largest Co-Working Brand by 2022

Accor Plans to Make Wojo Europe’s Largest Co-Working Brand by 2022

Accor Group + Skift

Accor’s investment in the co-working economy shows a growing need for hospitality brands to diversify the experiences they offer their customers and for co-working spaces to evolve.

3 months ago

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Skift Webinar: Shaping the Hospitality Experience of the Future

Skift Webinar: Shaping the Hospitality Experience of the Future

Accor Group + Skift

Today's hospitality brands have an opportunity to play a much bigger role in the lives of consumers, extending their business beyond the hotel room and delivering experiences that help guests as they live, work, and play. How will hotel brands like Accor adapt their strategy to succeed in this new environment? Register now to view the recording.

4 months ago

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Executive Q&A: How ibis Is Making Moves to Become an Experiential Brand

Executive Q&A: How ibis Is Making Moves to Become an Experiential Brand

Accor Group + Skift

In the past, economy hotels have often been constrained in terms of the designs, experiences, and personalized offerings they could provide guests. But ibis is taking steps to prove that economy brands can compete when it comes to experiential offerings.

6 months ago

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CEO Interview: Franck Gervais of AccorHotels Europe, on What European Hospitality Looks Like Today

CEO Interview: Franck Gervais of AccorHotels Europe, on What European Hospitality Looks Like Today

Accor Group + Skift

Europe’s appetite for cutting-edge design, community-driven approaches, and contemporary food and beverage concepts is constantly evolving. Hotel brands, developers, and other leaders in the industry should take note.

9 months ago

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CEO Interview: How AccorHotels Is Rethinking Its Food and Beverage Strategy

CEO Interview: How AccorHotels Is Rethinking Its Food and Beverage Strategy

Accor Group + Skift

From the simplest inn to the fanciest five-star resort, hotels are adding food and beverage concepts to their amenity offerings. Not only are these designed to make money, but they’re expected to attract locals and create social media buzz.

9 months ago

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New Skift Report: European Hospitality’s Creative Renaissance

New Skift Report: European Hospitality’s Creative Renaissance

Accor Group + Skift

If you want to predict what the international hotel scene will look like in 10 years, it’s probably wise to focus on what’s happening in Europe right now.

10 months ago