Accor Group

Sponsored
New Skift Report: The Transformative Role of Design in Hospitality

New Skift Report: The Transformative Role of Design in Hospitality

Accor Group + Skift

Today, we know better than to treat design like a last-minute top coat on a finished project. Instead, design must become an integral part of how hospitality brands do business, how they interact with consumers, and how they leave their mark on the world.

2 weeks ago

Sponsored
Executive Q&A: Sofitel Redefines What It Means to Be a French Luxury Brand

Executive Q&A: Sofitel Redefines What It Means to Be a French Luxury Brand

Accor Group + Skift

Sofitel’s new brand campaign celebrates its French DNA, offering a modern take on gastronomy, arts and culture, design, and well-being. These four passions translate throughout the entire guest journey and reinforce the brand as an ambassador of French 'art de vivre' around the world.

3 weeks ago

Sponsored
How Accor Developed a Unique Digital Ecosystem to Best Serve Its Hotel Owners

How Accor Developed a Unique Digital Ecosystem to Best Serve Its Hotel Owners

Accor Group + Skift

Hotel groups are constantly developing new digital initiatives to improve the experiences of their hotel guests. Accor believes that the experiences of the hotel owners they work with are just as important.

4 weeks ago

Sponsored
Accor Plans to Make Wojo Europe’s Largest Co-Working Brand by 2022

Accor Plans to Make Wojo Europe’s Largest Co-Working Brand by 2022

Accor Group + Skift

Accor’s investment in the co-working economy shows a growing need for hospitality brands to diversify the experiences they offer their customers and for co-working spaces to evolve.

1 month ago

Sponsored
Skift Webinar: Shaping the Hospitality Experience of the Future

Skift Webinar: Shaping the Hospitality Experience of the Future

Accor Group + Skift

Today's hospitality brands have an opportunity to play a much bigger role in the lives of consumers, extending their business beyond the hotel room and delivering experiences that help guests as they live, work, and play. How will hotel brands like Accor adapt their strategy to succeed in this new environment? Register now to view the recording.

2 months ago

Sponsored
Executive Q&A: How ibis Is Making Moves to Become an Experiential Brand

Executive Q&A: How ibis Is Making Moves to Become an Experiential Brand

Accor Group + Skift

In the past, economy hotels have often been constrained in terms of the designs, experiences, and personalized offerings they could provide guests. But ibis is taking steps to prove that economy brands can compete when it comes to experiential offerings.

4 months ago

Sponsored
CEO Interview: Franck Gervais of AccorHotels Europe, on What European Hospitality Looks Like Today

CEO Interview: Franck Gervais of AccorHotels Europe, on What European Hospitality Looks Like Today

Accor Group + Skift

Europe’s appetite for cutting-edge design, community-driven approaches, and contemporary food and beverage concepts is constantly evolving. Hotel brands, developers, and other leaders in the industry should take note.

7 months ago

Sponsored
CEO Interview: How AccorHotels Is Rethinking Its Food and Beverage Strategy

CEO Interview: How AccorHotels Is Rethinking Its Food and Beverage Strategy

Accor Group + Skift

From the simplest inn to the fanciest five-star resort, hotels are adding food and beverage concepts to their amenity offerings. Not only are these designed to make money, but they’re expected to attract locals and create social media buzz.

7 months ago

Sponsored
New Skift Report: European Hospitality’s Creative Renaissance

New Skift Report: European Hospitality’s Creative Renaissance

Accor Group + Skift

If you want to predict what the international hotel scene will look like in 10 years, it’s probably wise to focus on what’s happening in Europe right now.

8 months ago

Sponsored
New Skift Report: Where Luxury is Going Next

New Skift Report: Where Luxury is Going Next

Accor Group + Skift

Where is luxury going next? In a nutshell, everywhere. Today, luxury travelers can be found anywhere from second-tier cities to remote destinations in developing countries. And as travelers increasingly flock to novel places, expect hospitality companies to bookmark them as well.

1 year ago

Sponsored
CEO Interview: Amber Treshnell of Accor’s John Paul on Preparing for a Future Built by Blockchain

CEO Interview: Amber Treshnell of Accor’s John Paul on Preparing for a Future Built by Blockchain

Accor Group + Skift

The overall verdict on the buzz surrounding blockchain is still mixed, but Amber Treshnell, John Paul’s CEO, Americas, believes it will be as game-changing as the internet itself.

1 year ago