Accor Group Partner Content

Free Read

Hotels

How Accor Is Supporting Biodiversity and Sustainable Tourism

Accor’s company-wide commitment to sustainability and biodiversity calls guests, employees, and even competitors to join in on a collaborative vision of the hospitality industry’s eco-conscious future.

How Accor Is Supporting Biodiversity and Sustainable Tourism
Free Read

Hotels

How Hotels Can Invest in Their Local Environments and Promote Biodiversity

In this video from Skift’s Sustainable Tourism Summit, we hear from Brune Poirson, Accor’s chief sustainability officer, about the brand’s unique approach to sustainability and the steps it's taking to preserve the natural environments around its properties.

How Hotels Can Invest in Their Local Environments and Promote Biodiversity
Free Read

Hotels

Exploring Hospitality’s New Wellness Frontier With Accor

Hotel and resort guests don’t just want to be pampered. They want to recharge and get inspired to improve their overall health and well-being. Hospitality brands can drive demand if they take this to heart and integrate wellness offerings in meaningful ways throughout the customer journey.

Exploring Hospitality’s New Wellness Frontier With Accor
Free Read

Hotels

Exploring Accor’s Proactive Commitment to Diversity and Inclusion

DEI initiatives are critical for today’s modern hospitality brands. Accor is using its own company-wide diversity, equity, and inclusion commitment to push the industry — and the world — forward.

Exploring Accor’s Proactive Commitment to Diversity and Inclusion
Free Read

Hotels

Accor Strengthens Its Footprint in the Collection Brand Space

Branded collections are a way for hotel companies to meet the emerging needs of both independent hoteliers and today’s traveler. Accor is staking a claim in the space in a big way, adding a second branded collection to its portfolio.

Accor Strengthens Its Footprint in the Collection Brand Space
Free Read

Hotels

Design The Future Video: The Role of Brand Purpose in Hospitality

In this video from the 2021 Skift Design The Future event, we hear from Accor’s chief luxury and premium brands officer, Alexander Schellenberger about creative, dynamic, and purpose-driven brand building in the post-pandemic era.

Design The Future Video: The Role of Brand Purpose in Hospitality
Free Read

Hotels

Examining Accor’s Vision for Branded Residences

With robust growth even through the pandemic, Accor’s residential offerings across brands like Raffles, Fairmont, Sofitel, SLS, and many more have a bright future ahead — and an edge over competitors in the market.

Examining Accor’s Vision for Branded Residences
Free Read

Hotels

Executive Q&A: Ennismore Co-CEOs on Leading the Lifestyle Hotel Sector’s Vibrant Future

With the lifestyle hotel sector set to boom in the post-pandemic market, an industry-pioneering new joint venture between Accor and Ennismore is guiding the way forward.

Executive Q&A: Ennismore Co-CEOs on Leading the Lifestyle Hotel Sector’s Vibrant Future
Free Read

Hotels

Skift Destinations & Sustainability Summit Video: How Hotels Can Create Positive Social Change

In this video, we hear from Brune Poirson, chief sustainability officer of Accor Group, in discussion with Matt Heidkamp, head of creative strategy at Skift, on how hotels can create lasting positive social impact in travel’s new era.

Skift Destinations & Sustainability Summit Video: How Hotels Can Create Positive Social Change
Free Read

Hotels

Skift Hospitality and Marketing Summit Video: How Accor is Evolving in a Post-Covid World

In this video from Skift's Hospitality & Marketing Summit, we hear from Accor CMO, Steven Taylor, and Skift President, Carolyn Kremins who discuss how the group is evolving its mission and services to cater to customers in an industry, reborn. 

Skift Hospitality and Marketing Summit Video: How Accor is Evolving in a Post-Covid World