Accor Group Partner Content

Accor Group Partner Content

Accor is a world leading hospitality group offering experiences across more than 110 countries in 5,400 properties, 10,000 food and beverage venues, wellness facilities, or flexible workspaces. The group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 40 hotel brands from luxury to economy as well as lifestyle with Ennismore.

Hotels

Full Video: Staying Competitive as Asia’s Hotel Market Shifts

In this video from Skift Asia Forum 2026, Andrew Langdon, chief development officer at Accor, explains how generational shifts and rising competition are accelerating hotel brand conversions across Asia, with mid-scale and economy properties driving most of the growth.
Accor Group + Skift |
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Hotels

Why Culture Is Becoming a Strategic Advantage in Hospitality

As hotel brands compete on scale, technology, and loyalty ecosystems, Accor is positioning culture as a long-term source of differentiation. By investing in heritage preservation and creative partnerships, the group is betting that cultural credibility will shape hospitality’s next phase.
Accor Group + Skift |
Sponsored
Hotels

How Accor Is Turning Procurement Into a Force for Sustainable Change

Accor has transformed procurement from a cost-control function into a source of sustainability, a risk mitigation tool, and a major business driver. Here’s how Astore, the company’s dedicated group purchasing organization, is setting new standards for sustainability in procurement.
Accor Group + Skift |
Sponsored
Hotels

Inside Accor’s Tech Strategy: Loyalty, AI, and Agility at Scale

Accor is proving that digital transformation isn’t just about technology — it’s a shift in mindset, driven by agility, culture, and customer obsession. Under Alix Boulnois’ leadership, the company is future-proofing hospitality at every touchpoint.
Accor Group + Skift |
Sponsored
Hotels

Hospitality Needs a True North Star

Why do we choose one hotel over another? Why do we come to work every day? These simple questions reflect a growing need in the hospitality industry to cultivate a sense of purpose — a guiding principle for navigating the demands of an increasingly complex world.
Accor Group + Skift |
Sponsored
Hotels

Q&A: Accor’s Maud Bailly On How Sofitel Is Redefining Luxury Hospitality

There’s no one-size-fits-all approach to luxury hospitality, but Accor believes it’s up to major brands in the space to push the envelope. After a major rebranding, Sofitel has taken up the mantle of redefining luxury by investing heavily in team training, taking a stand for sustainability, and more.
Accor Group + Skift |
Sponsored