Skift Take

At a time when a travel operator like Expedia Group is shedding brands to become more focused, private equity firm Certares is investing in a broad array of travel assets. Divergent strategies for two very different companies. Certares' goal is likely to wrangle synergies while making a ton of money.

Series: Dennis' Online Travel Briefing

Dennis' Online Travel Briefing

Editor’s Note: This briefing is available exclusively for subscribers to Skift Pro.

Every Wednesday, Executive Editor and online travel rockstar Dennis Schaal will bring readers exclusive reporting and insight into the business of online travel and digital booking, and how this sector has an impact across the travel industry.

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Online Travel This Week If you are familiar with the online travel rollup track record of Barry Diller at IACĀ and Expedia or, for history buffs, Henry Silverman at Cendant, then in its broad outlines Certares founder Greg O'Hara's ambitions at his private equity firm may seem f