CrowdRiff, a platform that specializes in visual marketing for travel and tourism brands, has launched a new course, “Visual Marketing Masterclass: A Free 3-Week Email Course for Travel & Tourism Marketers,” to help marketers strengthen their visual imagery and brand storytelling.

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Visual marketing plays a huge role in how travelers make decisions. According to a study by MDG Advertising, 60 percent of consumers are more likely to consider or contact a business that has an image show up in local search results. Meanwhile, research from easyJet found that 55 percent of 18 to 65 year olds reported booking trips based on Instagram posts.

Travel brands that are visual influencers create and share consistent, impactful, action-inspiring visual content across all platforms to get users engaged, interacting, and buying. But getting visuals right is often easier said than done, especially when it comes to understanding the different types of visuals, finding and organizing them, determining usage rights, and measuring their impact.

In this email course, CrowdRiff shares tactics and strategies on how travel brands can put visuals to work as part of a successful content marketing strategy and visual marketing examples from leading brands in travel and tourism. The course consists of two short, easily consumable lessons delivered to users’ inboxes each week.

What You’ll Learn:

  • An introduction to visual influence
  • The roles of different types of visuals
  • Sourcing the right visuals
  • Organizing your visual content
  • Adding visual content to your marketing campaigns
  • Measuring the impact of visuals across channels and calculating ROI

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This content was created collaboratively by CrowdRiff and Skift’s branded content studio, SkiftX.