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Travel Technology
Mondee is venturing down an unbeaten path by targeting travel influencers, and it seems to be making investors a little uneasy.
Justin Dawes | 1 month ago
Tourism
As the social media influencer industry evolves and matures, destination marketing organizations are, in turn, taking them seriously as agents in their efforts to grow visitation.
Dawit Habtemariam | 5 months ago
Online Travel
This reporter managed to include Kourtney Kardashian's Insta in this story about travel tech. #winning #socialmedia #thinkfluencer
Sean O'Neill, Skift | 2 years ago
Post pandemic, brand and destination marketing dollars will favor those who get hyper-creative, hyper-local and hyper-talented in video and storytelling content. There's a boom coming — for those playing the long game.
Lebawit Lily Girma, Skift | 2 years ago
Media and PR
Visual content is a must-have for any marketing strategy. But it’s especially important in travel and tourism, where inspiration, awe, and storytelling play a major role.
CrowdRiff + Skift | 4 years ago
TripAdvisor will start showcasing content from long-dismissed professional reviewers so it can be more of a resource to visitors who aren't ready to book. Is nothing sacrosanct anymore?
Dennis Schaal, Skift | 5 years ago
