Articles tagged “travel influencers”

Tourism

One Price for Locals … 6x for Tourists? When Foreigners Pay More

The two-tier pricing debate enters its Japanese edition with businesses trying to strike a balance between catering to loyal local customers while staying true to Omotenashi (Japanese hospitality).

One Price for Locals … 6x for Tourists? When Foreigners Pay More

Travel Technology

Mondee Buys Its Fourth Company This Year

Mondee is venturing down an unbeaten path by targeting travel influencers, and it seems to be making investors a little uneasy.

Mondee Buys Its Fourth Company This Year

Tourism

A Growing Influencer Class Attracts a Larger Piece of Destination Marketing

As the social media influencer industry evolves and matures, destination marketing organizations are, in turn, taking them seriously as agents in their efforts to grow visitation.

A Growing Influencer Class Attracts a Larger Piece of Destination Marketing

Online Travel

Social Media Influencers Sync With Startup Tools to Sell Travel

This reporter managed to include Kourtney Kardashian's Insta in this story about travel tech. #winning #socialmedia #thinkfluencer

Social Media Influencers Sync With Startup Tools to Sell Travel

Tourism

Travel’s Creator Economy Resets for Next Boom

Post pandemic, brand and destination marketing dollars will favor those who get hyper-creative, hyper-local and hyper-talented in video and storytelling content. There's a boom coming — for those playing the long game.

Travel’s Creator Economy Resets for Next Boom
Free Read

Media and PR

Free Email Course: A Guide to Using Visuals for Travel and Tourism Marketers

Visual content is a must-have for any marketing strategy. But it’s especially important in travel and tourism, where inspiration, awe, and storytelling play a major role.

Free Email Course: A Guide to Using Visuals for Travel and Tourism Marketers

Online Travel

TripAdvisor CEO on Moving From User Reviews Toward Professional Content

TripAdvisor will start showcasing content from long-dismissed professional reviewers so it can be more of a resource to visitors who aren't ready to book. Is nothing sacrosanct anymore?

TripAdvisor CEO on Moving From User Reviews Toward Professional Content