Articles tagged “influencers”

Tourism

Here’s How Thailand Is Leveraging Influencers to Transform Its Tourism Industry

This move of tapping into influencer marketing is part of a broader push to digitally transform Thailand’s tourism industry. This also keeps pace with a global trend where social media personalities play a significant role in shaping travel choices.

Peden Doma Bhutia | 2 months ago

Here’s How Thailand Is Leveraging Influencers to Transform Its Tourism Industry

Online Travel

Expedia Lets Influencers Cash In, Announces AI Product Updates

Expedia can't compete with TikTok or Instagram in audience numbers, so we'll see how much traction Travel Shops can gain.

Dennis Schaal | 5 months ago

Expedia Lets Influencers Cash In, Announces AI Product Updates

Online Travel

Expedia Group’ EG Labs Will Let You Test New AI Products

EG Labs, which would provide a way for consumers to provide feedback for Expedia Group product betas, is itself a test. It seems as though an active feedback loop would provide more insights than merely observing user behavior.

Dennis Schaal | 1 year ago

Expedia Group’ EG Labs Will Let You Test New AI Products

Travel Technology

Mondee Buys Its Fourth Company This Year

Mondee is venturing down an unbeaten path by targeting travel influencers, and it seems to be making investors a little uneasy.

Justin Dawes | 1 year ago

Mondee Buys Its Fourth Company This Year

Travel Technology

Mondee Adds Mobile App and AI Chatbot for Travel Booking

A mobile app, online shopping cart, and easier group travel booking are highlights in a world of outdated tech for travel agents.

Justin Dawes | 1 year ago

Mondee Adds Mobile App and AI Chatbot for Travel Booking

Skift Meetings

From Speakers to Influencers: Event Tech That Boosts Reach

Using influencer marketing to promote events doesn't have to involve celebrities. These are tools help turn speakers into the influencers that they are.

1 year ago
From Speakers to Influencers: Event Tech That Boosts Reach

Hotels

IHG CEO Keith Barr Will Depart

Today's edition of Skift's daily podcast looks at tourism influencers, IHG's departing CEO, and Hawaii's tourism frustrations.

Rashaad Jorden | 1 year ago

IHG CEO Keith Barr Will Depart

Tourism

A Growing Influencer Class Attracts a Larger Piece of Destination Marketing

As the social media influencer industry evolves and matures, destination marketing organizations are, in turn, taking them seriously as agents in their efforts to grow visitation.

Dawit Habtemariam | 1 year ago

A Growing Influencer Class Attracts a Larger Piece of Destination Marketing

Online Travel

Social Media Influencers Sync With Startup Tools to Sell Travel

This reporter managed to include Kourtney Kardashian's Insta in this story about travel tech. #winning #socialmedia #thinkfluencer

Sean O'Neill, Skift | 3 years ago

Social Media Influencers Sync With Startup Tools to Sell Travel

Business Travel

Tourism Destinations Grapple With a World of Marketing Turned On Its Head

Digital nomads are welcome in Bermuda and San Diego. In a further reflection of how tourism marketing has changed, Singapore, too, is shifting gears and targeting locals, many of whom only think attractions in the city-state are only for the rich and privileged.

Dennis Schaal, Skift | 4 years ago

Tourism Destinations Grapple With a World of Marketing Turned On Its Head