Articles tagged “influencers”

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Free Email Course: A Guide to Using Visuals for Travel and Tourism Marketers

Free Email Course: A Guide to Using Visuals for Travel and Tourism Marketers

CrowdRiff + Skift

Visual content is a must-have for any marketing strategy. But it’s especially important in travel and tourism, where inspiration, awe, and storytelling play a major role.

2 months ago

Hotel App Six Travel Claims to Measure the Real Influence of Influencers

Hotel App Six Travel Claims to Measure the Real Influence of Influencers

Dennis Schaal, Skift

Hotels and other brands would welcome a tool that enables them to accurately tally the number of bookings that can be directly attributed to various influencers. But it remains to be seen how effectively Six Travel can deliver on its promises.

6 months ago

TripAdvisor Digs Deeper Into Social Travel With a Personalized Recommendation Feed

TripAdvisor Digs Deeper Into Social Travel With a Personalized Recommendation Feed

Dennis Schaal, Skift

TripAdvisor already was a social travel site before the beta launch of its new travel feed, and it has resources in this area that many failed startups didn't have — namely, a massive user base, a global brand, and profit. Still, this site redesign may not move the proverbial needle as much as the company hopes.

11 months ago

Growing Pains for Influencer Marketing Raise Questions for Travel Brands

Growing Pains for Influencer Marketing Raise Questions for Travel Brands

Dan Peltier, Skift

Influencers are still getting a chunk of some travel brands' marketing budgets, but the amount of pull they have over travelers' trip decisions is questionable. As the form matures, influencers and brands are still figuring out the rules of the road.

11 months ago

Black Female Travel Influencers Face Obstacles That Their White Counterparts Don’t

Black Female Travel Influencers Face Obstacles That Their White Counterparts Don’t

Beth J. Harpaz, Associated Press

Black female travel influencers work overtime: explaining blackness to others, facing racism and related physical dangers, and convincing brands to work with them in the first place. It's a rare influencer who does all of that while promoting awareness of cultural appropriation.

1 year ago

The Calculated Faux Marketing of Premium Air Travel

The Calculated Faux Marketing of Premium Air Travel

Colin Nagy, Skift

The lenses through which we view the travel ecosystem are often heavily distorted. The first step toward countering it is acknowledgement.

2 years ago

Social Media Influencers Have Little Sway Over Asia-Pacific Travelers

Social Media Influencers Have Little Sway Over Asia-Pacific Travelers

Andrew Sheivachman, Skift

There is a ton of variation in the behavior of travelers from different countries across the Asia-Pacific region. Travel companies should pay more attention to the specific needs of the travelers they're trying to reach.

2 years ago

Travel Influencers Say YouTube is Still Their Sweet Spot

Travel Influencers Say YouTube is Still Their Sweet Spot

Tom Samiljan, Bloomberg

It makes sense that YouTube is still doing well in travel as travelers get to trust and know a person more when they can engage with them through longer-form content.

2 years ago

It’s Time to Rethink the Travel Instagram Aesthetic

It’s Time to Rethink the Travel Instagram Aesthetic

Colin Nagy, Skift

Travel is more exciting than a well composed and prop-heavy Instagram shot would let on. We think it's time to start letting go.

2 years ago

Convergence of Fashion and Travel Leads to Rise of Micro-Influencers on Instagram

Convergence of Fashion and Travel Leads to Rise of Micro-Influencers on Instagram

Dan Peltier, Skift

Larger influencers are still important to channeling a brand's messaging and casting a wide net, though localized micro-influencers with more niche followings often do better jobs at inspiring conversations among communities that travelers can more easily identify with.

3 years ago

The Points Guy Tries to Translate His Miles Hacking Wisdom to Webisodes

The Points Guy Tries to Translate His Miles Hacking Wisdom to Webisodes

Grant Martin, Skift

Video is a different game that written content, but Kelly's been a master of monetization so far. If viewers find him likable, too, he'll be headed in the right direction.

4 years ago

Travel Brands Leverage Benefits of Influencers in a Story-Sharing World

Travel Brands Leverage Benefits of Influencers in a Story-Sharing World

Dan Peltier, Skift

Influencers only influence if they mean something to an audience. Travel brands have to consider this when they're at the juncture of deciding whether reach or engagement is the goal of a social media campaign.

4 years ago