CrowdRiff + Skift
Visual content is a must-have for any marketing strategy. But it’s especially important in travel and tourism, where inspiration, awe, and storytelling play a major role.
2 months ago
Dennis Schaal, Skift
Hotels and other brands would welcome a tool that enables them to accurately tally the number of bookings that can be directly attributed to various influencers. But it remains to be seen how effectively Six Travel can deliver on its promises.
6 months ago
Dennis Schaal, Skift
TripAdvisor already was a social travel site before the beta launch of its new travel feed, and it has resources in this area that many failed startups didn't have — namely, a massive user base, a global brand, and profit. Still, this site redesign may not move the proverbial needle as much as the company hopes.
11 months ago
Dan Peltier, Skift
Influencers are still getting a chunk of some travel brands' marketing budgets, but the amount of pull they have over travelers' trip decisions is questionable. As the form matures, influencers and brands are still figuring out the rules of the road.
11 months ago
Beth J. Harpaz, Associated Press
Black female travel influencers work overtime: explaining blackness to others, facing racism and related physical dangers, and convincing brands to work with them in the first place. It's a rare influencer who does all of that while promoting awareness of cultural appropriation.
1 year ago
Colin Nagy, Skift
The lenses through which we view the travel ecosystem are often heavily distorted. The first step toward countering it is acknowledgement.
2 years ago
Andrew Sheivachman, Skift
There is a ton of variation in the behavior of travelers from different countries across the Asia-Pacific region. Travel companies should pay more attention to the specific needs of the travelers they're trying to reach.
2 years ago
Tom Samiljan, Bloomberg
It makes sense that YouTube is still doing well in travel as travelers get to trust and know a person more when they can engage with them through longer-form content.
2 years ago
Colin Nagy, Skift
Travel is more exciting than a well composed and prop-heavy Instagram shot would let on. We think it's time to start letting go.
2 years ago
Dan Peltier, Skift
Larger influencers are still important to channeling a brand's messaging and casting a wide net, though localized micro-influencers with more niche followings often do better jobs at inspiring conversations among communities that travelers can more easily identify with.
3 years ago
Grant Martin, Skift
Video is a different game that written content, but Kelly's been a master of monetization so far. If viewers find him likable, too, he'll be headed in the right direction.
4 years ago
Dan Peltier, Skift
Influencers only influence if they mean something to an audience. Travel brands have to consider this when they're at the juncture of deciding whether reach or engagement is the goal of a social media campaign.
4 years ago