influencers Archives

Online Travel

Expedia Group’ EG Labs Will Let You Test New AI Products

EG Labs, which would provide a way for consumers to provide feedback for Expedia Group product betas, is itself a test. It seems as though an active feedback loop would provide more insights than merely observing user behavior.

Dennis Schaal | 6 days ago

Travel Technology

Mondee Buys Its Fourth Company This Year

Mondee is venturing down an unbeaten path by targeting travel influencers, and it seems to be making investors a little uneasy.

Justin Dawes | 1 month ago

Travel Technology

Mondee Adds Mobile App and AI Chatbot for Travel Booking

A mobile app, online shopping cart, and easier group travel booking are highlights in a world of outdated tech for travel agents.

Justin Dawes | 2 months ago

Skift Meetings

From Speakers to Influencers: Event Tech That Boosts Reach

Using influencer marketing to promote events doesn't have to involve celebrities. These are tools help turn speakers into the influencers that they are.

2 months ago

Hotels

IHG CEO Keith Barr Will Depart

Today's edition of Skift's daily podcast looks at tourism influencers, IHG's departing CEO, and Hawaii's tourism frustrations.

Rashaad Jorden | 5 months ago

Tourism

A Growing Influencer Class Attracts a Larger Piece of Destination Marketing

As the social media influencer industry evolves and matures, destination marketing organizations are, in turn, taking them seriously as agents in their efforts to grow visitation.

Dawit Habtemariam | 5 months ago

Online Travel

Social Media Influencers Sync With Startup Tools to Sell Travel

This reporter managed to include Kourtney Kardashian's Insta in this story about travel tech. #winning #socialmedia #thinkfluencer

Sean O'Neill, Skift | 2 years ago

Business Travel

Tourism Destinations Grapple With a World of Marketing Turned On Its Head

Digital nomads are welcome in Bermuda and San Diego. In a further reflection of how tourism marketing has changed, Singapore, too, is shifting gears and targeting locals, many of whom only think attractions in the city-state are only for the rich and privileged.

Dennis Schaal, Skift | 3 years ago

Coronavirus

Has the Pandemic Killed the Freebie Trip for Travel Influencers?

The comped influencer trip has long been a divisive idea in the travel industry, but in the context of the pandemic, some are asking if it should exist at all.

Rosie Spinks, Skift | 3 years ago

Media and PR

Do Travel Influencers Have a Future Now?

With the travel industry at a historic low, it's hard to see how travel influencers may survive. But with people spending more time than ever on their phones, influencers may find themselves with a heightened level of audience trust when travel starts to reopen.