Articles tagged “influencers”

Online Travel

Social Media Influencers Sync With Startup Tools to Sell Travel

This reporter managed to include Kourtney Kardashian's Insta in this story about travel tech. #winning #socialmedia #thinkfluencer

Social Media Influencers Sync With Startup Tools to Sell Travel

Business Travel

Tourism Destinations Grapple With a World of Marketing Turned On Its Head

Digital nomads are welcome in Bermuda and San Diego. In a further reflection of how tourism marketing has changed, Singapore, too, is shifting gears and targeting locals, many of whom only think attractions in the city-state are only for the rich and privileged.

Tourism Destinations Grapple With a World of Marketing Turned On Its Head

Coronavirus

Has the Pandemic Killed the Freebie Trip for Travel Influencers?

The comped influencer trip has long been a divisive idea in the travel industry, but in the context of the pandemic, some are asking if it should exist at all.

Has the Pandemic Killed the Freebie Trip for Travel Influencers?

Media and PR

Do Travel Influencers Have a Future Now?

With the travel industry at a historic low, it's hard to see how travel influencers may survive. But with people spending more time than ever on their phones, influencers may find themselves with a heightened level of audience trust when travel starts to reopen.

Do Travel Influencers Have a Future Now?

Tourism

Rebounding Egypt Offers New Opportunities for Enterprising Tour Guides

E-commerce is unlocking new opportunities for travel and tourism gurus in Egypt and the Middle East. Local entrepreneurs are attempting to capitalize on the convenience of having an online business, but filling the gap for much-needed niche tourism services can be difficult to accomplish in a highly competitive market.

Rebounding Egypt Offers New Opportunities for Enterprising Tour Guides

Online Travel

Hotel App Six Travel Claims to Measure the Real Influence of Influencers

Hotels and other brands would welcome a tool that enables them to accurately tally the number of bookings that can be directly attributed to various influencers. But it remains to be seen how effectively Six Travel can deliver on its promises.

Hotel App Six Travel Claims to Measure the Real Influence of Influencers

Online Travel

TripAdvisor Digs Deeper Into Social Travel With a Personalized Recommendation Feed

TripAdvisor already was a social travel site before the beta launch of its new travel feed, and it has resources in this area that many failed startups didn't have — namely, a massive user base, a global brand, and profit. Still, this site redesign may not move the proverbial needle as much as the company hopes.

TripAdvisor Digs Deeper Into Social Travel With a Personalized Recommendation Feed

Online Travel

Growing Pains for Influencer Marketing Raise Questions for Travel Brands

Influencers are still getting a chunk of some travel brands' marketing budgets, but the amount of pull they have over travelers' trip decisions is questionable. As the form matures, influencers and brands are still figuring out the rules of the road.

Growing Pains for Influencer Marketing Raise Questions for Travel Brands

Tourism

Black Female Travel Influencers Face Obstacles That Their White Counterparts Don’t

Black female travel influencers work overtime: explaining blackness to others, facing racism and related physical dangers, and convincing brands to work with them in the first place. It's a rare influencer who does all of that while promoting awareness of cultural appropriation.

Black Female Travel Influencers Face Obstacles That Their White Counterparts Don’t

Airlines

The Calculated Faux Marketing of Premium Air Travel

The lenses through which we view the travel ecosystem are often heavily distorted. The first step toward countering it is acknowledgement.

The Calculated Faux Marketing of Premium Air Travel