CrowdRiff + Skift
In this video conversation from Skift Global Forum, we hear from Dan Holowack, Co-Founder and CEO of CrowdRiff, about how destination marketing organizations can be more agile in constructing relevant, real-time campaigns that benefit local communities.
3 weeks ago
CrowdRiff + Skift
With the Covid-19 tourism crisis upending traditional marketing strategies, destinations are placing local residents and businesses at the heart of their recovery plans. Instead of reaching out to visitors traveling from other regions, destination marketing organizations are finding creative ways to encourage locals to explore their own communities.
2 months ago
CrowdRiff + Skift
Yes, websites still serve as a critical bridge between travel and tourism brands and their targeted customers. Because of the increasingly crowded landscape, it’s essential to engage with them within the first few seconds of a visit or risk losing them to competitors.
1 year ago
CrowdRiff + Skift
Visual content is a must-have for any marketing strategy. But it’s especially important in travel and tourism, where inspiration, awe, and storytelling play a major role.
1 year ago
CrowdRiff + Skift
There’s a ton of useful imagery and videos out there created by travelers that brands can use in their own marketing strategies. But incorporating user generated content needs to be done correctly to be successful.
2 years ago
CrowdRiff + Skift
The traveler journey can often be a fragmented one as travelers turn to a variety of sources to plan their trips. By making a few changes, travel and tourism marketers can ensure that their website is one of the most relevant sources out there.
2 years ago
Sean O'Neill, Skift
A wave of fundings is helping startups like CrowdRiff and Travel Appeal develop tools to help travel marketers be more efficient.
2 years ago
CrowdRiff + Skift
A Facebook advertising campaign can help destination marketers effectively reach potential travelers, if done right. CrowdRiff looks at examples from 50 U.S. states to see what works and what doesn’t.
2 years ago
CrowdRiff + Skift
When it comes to creating a visitor guide that stands out, there are a number of do's and don’ts destination marketers should keep in mind.
3 years ago
CrowdRiff + Skift
Video is one of the most powerful influencers in the visual decision making process, allowing audiences to experience destinations in a unique, personal way.
3 years ago
CrowdRiff + Skift
Creating a destination guidebook doesn’t have to be complicated, or even that expensive. Download this free step-by-step guide to learn more.
3 years ago
CrowdRiff + Skift
They say “imitation is the sincerest form of flattery,” and we’re not saying destination marketers should imitate these campaigns — but it’s certainly worth having a look.
3 years ago
