Marriott Data Breach Does Little to Rattle Already Weary Loyalty Members
Skift Take
Loyalty members don't seem to be too bothered by Marriott's recent breach of more than 500 million users' personal data. Part of that could be low expectations for Marriott, or because this isn't the first data breach rodeo for many.
News broke Friday morning that Marriott suffered from a massive data breach affecting its database of Starwood Preferred Guest members – a disruption that may impact as many as 500 million members of the freshly merged loyalty program.
For many of Marriott's loyalty members, especially those who came from the Starwood side of the merger, the hack didn't come as too much of a surprise.
"From an IT perspective the merger has been very poor anyway," said Adam Jaffe, a management consultant from San Diego who has lifetime Platinum status with the newly joint loyalty program. "I am not so worried as I am disappointed with how horrible the Marriott IT systems are — basically
