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Photo Credit: HYROX has become a popular trend in fitness. Hyatt
Skift Take
Hyatt’s reading of the fitness zeitgeist with its alignment with Hyrox is spot-on. It’s only a matter of time until competitors take notice of the surging sport.
On Experience
Colin Nagy is a marketing strategist and writes on customer-centric experiences and innovation across the luxury sector, hotels, aviation, and beyond. You can read all of his writing here.There's a particular kind of guest checking into the Grand Hyatt Singapore these days, and they are not there for the rainforest shower or the turndown chocolate. They've come to drag a 225-pound sled across a rubberized floor, do 80 wall balls until their forearms give out, and then book a recovery treatment at Damai. The hotel gym, the historically straightforward air-conditioned box with treadmills and some Technogym gear, has become a competitive venue.
Hyatt is betting it's the reason to book the room rather than a perk you discover on the way up in the elevator.
To do that, it has tapped into Hyrox, a fitness trend made up of eight one-kilometer runs interspersed with eight functional workout stations, identical in every city w
