starwood preferred guest

Marriott Shares New Details About Hacked Starwood Accounts

Grant Martin, Skift

Data from Marriott suggest that its 2018 breach wasn't as massive as originally feared — but the hack still affected over 300 million records.

1 year ago

Data Breach Adds to Marriott’s Ongoing Loyalty Merger Challenges

Grant Martin, Skift

In the midst of ironing out the kinks in its newly merged loyalty program, Marriott was hit with news of a massive data breach last week. Revealed on Friday, the breach affects over 500 million former Starwood Preferred Guest loyalty members.

1 year ago

Marriott Data Breach Does Little to Rattle Already Weary Loyalty Members

Grant Martin, Skift

Loyalty members don't seem to be too bothered by Marriott's recent breach of more than 500 million users' personal data. Part of that could be low expectations for Marriott, or because this isn't the first data breach rodeo for many.

1 year ago

How’s Marriott’s Massive Loyalty Merger Going? We Asked 5 Starwood Members to Weigh In

Grant Martin, Skift

Most Marriott Rewards and Starwood Preferred Guest members enjoyed a seamless integration earlier this year when the two programs merged. For some, however, latent issues are still hampering the experience. We asked five Starwood members about their journeys.

1 year ago

Marriott and Starwood Face Speed Bumps in Loyalty Merger

Grant Martin, Skift

The planned integration of Starwood Preferred Guest and Marriott Rewards did not go entirely smoothly this weekend. Some members were not shy about expressing their unhappiness.

2 years ago

Marriott and Starwood Clean House Ahead of Combining Loyalty Programs

Grant Martin, Skift

Marriott and Starwood are ready to pull the trigger on integrating their loyalty programs — but will their hotel and loyalty members ever be ready for the change?

2 years ago