starwood preferred guest

Marriott Shares New Details About Hacked Starwood Accounts

Grant Martin, Skift

Data from Marriott suggest that its 2018 breach wasn't as massive as originally feared — but the hack still affected over 300 million records.

8 months ago

Data Breach Adds to Marriott’s Ongoing Loyalty Merger Challenges

Grant Martin, Skift

In the midst of ironing out the kinks in its newly merged loyalty program, Marriott was hit with news of a massive data breach last week. Revealed on Friday, the breach affects over 500 million former Starwood Preferred Guest loyalty members.

9 months ago

Marriott Data Breach Does Little to Rattle Already Weary Loyalty Members

Grant Martin, Skift

Loyalty members don't seem to be too bothered by Marriott's recent breach of more than 500 million users' personal data. Part of that could be low expectations for Marriott, or because this isn't the first data breach rodeo for many.

9 months ago

How’s Marriott’s Massive Loyalty Merger Going? We Asked 5 Starwood Members to Weigh In

Grant Martin, Skift

Most Marriott Rewards and Starwood Preferred Guest members enjoyed a seamless integration earlier this year when the two programs merged. For some, however, latent issues are still hampering the experience. We asked five Starwood members about their journeys.

9 months ago

Marriott and Starwood Face Speed Bumps in Loyalty Merger

Grant Martin, Skift

The planned integration of Starwood Preferred Guest and Marriott Rewards did not go entirely smoothly this weekend. Some members were not shy about expressing their unhappiness.

1 year ago

Marriott and Starwood Clean House Ahead of Combining Loyalty Programs

Grant Martin, Skift

Marriott and Starwood are ready to pull the trigger on integrating their loyalty programs — but will their hotel and loyalty members ever be ready for the change?

1 year ago

Starwood Preferred Guest Offers Extra Points for Mobile Check-Ins

Grant Martin, Skift

Mobile check-in isn't new for a hotel to roll out, but the Starwood Preferred Guest promotion could help it go more mainstream.

1 year ago

Marriott and Starwood Pull Off a Merged Loyalty Program That Makes Everyone Happy

Grant Martin, Skift

Marvel: "Infinity War is the most ambitious crossover event in history"
Marriott Rewards and Starwood Preferred Guest: "Hold my beer"

1 year ago

Marriott Finally Reveals How It Will Combine All 3 of Its Loyalty Programs

Deanna Ting, Skift

How much do we want to bet that the new loyalty brand that debuts next year turns out to be Marriott Preferred Guest? Or better yet, just Marriott Rewards?

1 year ago

Uber and Starwood to End Partnership in Possible Signal of Wider Loyalty Changes Ahead

Grant Martin, Skift

Business travelers will lament the end of the Uber-Starwood partnership, but much more may be on the horizon for Uber's loyalty plans.

2 years ago

Marriott and Starwood Launch Promotions Aimed at Retaining Elite Ranks

Grant Martin, Skift

Marriott Rewards and Starwood Preferred Guest members have another reason to stick around to see the merged product.

3 years ago

Articles tagged “starwood preferred guest”