Skift Take

Chinese outbound travel continues to boom and shows high potential for future growth. Travel brands and destinations need to understand the evolving behaviors and preferences of Chinese travelers in order to most effectively appeal to this market.

For travel brands and destinations around the world, the Chinese outbound tourism market has become a top priority. Not only did a whopping 135 million tourists originate from China in 2016, but their total travel spending was more than double that of outbound travelers from the U.S. Even more staggering is the room for growth in the market, considering that less than 10 percent of China’s population even has a passport.

To help you understand that market better, we are launching today the latest Skift Research report, Best Practices for Attracting Chinese Outbound Tourists.

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Travel brands and destinations that are looking to attract Chinese travelers need to understand the unique characteristics of this market in order to implement the most successful strategies. In this report, we begin with a consumer analysis, mapping out the key behaviors and preferences of Chinese travelers and calling out differences based on age and the region of the country from which they come.

We cover the mobile-centricity of Chinese travelers, their preferred booking methods, their evolving tastes in travel, and more. This consumer analysis serves as the basis for the second part of the report, where we’ve identified three best practices for travel brands and destinations to attract Chinese outbound travelers. We illustrate each best practice with real case studies.

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What you’ll learn from this report:

  • Market size and expenditures of Chinese outbound travelers.
  • Technology adoption trends in China and how it impacts outbound travelers’ behavior and expectations.
  • Key demographic segments of Chinese outbound tourists.
  • Key trends in the types of trips and activities preferred by Chinese travelers.
  • Major technology brands and features that Chinese tourists use throughout their travel journey.
  • Best practices for travel brands and destinations to attract Chinese travelers with case studies.

Subscribe to Skift Research Reports

This is the latest Skift Research report aimed at analyzing the fault lines of disruption in travel. These reports are intended for the busy travel industry decision-maker. Tap into the opinions and insights of our seasoned network of staffers and contributors. More than 200 hours of desk research, data collection, and/or analysis goes into each report.

After you subscribe, you will gain access to our entire vault of reports conducted on topics ranging from technology to marketing strategy to deep dives on key travel brands. Reports are available online in a responsive design format, or you can also buy each report a la carte at a higher price.

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Tags: booking, china outbound, consumer behavior, expenditure, mobile, skift research, tours, travel agents

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