Could low oil prices make Starwood-owned properties a good prospect for investors? The hotel company — looking to shed nearly $1 billion in assets — sure hopes so.
Although in-room technology upgrades receive most of the media attention, hotels' public spaces are arguably an even more important space to focus on guest innovation.
Choice Hotels recognizes that traveler behavior is changing. For the sometime-business and other-times-leisure traveler, Choice Privileges members can earn points whether staying in a hotel or in a vacation rental. And because "millennials want instant gratification," according to CEO Stephen Joyce, Choice is giving it to them in the form of perks at check-in.
Norwegian hopes to capitalize on its growing fleet to offer Europe's largest network of direct transatlantic routes. Set backs in Cork aside, CEO Kjos wants to put all the Dreamliners and Boeing 737 MAX the airline has on order to good use.
Marriott's purchase is really about two things: creating the world's largest hospitality loyalty program and getting access to a few billion in real estate assets that can be sold off. The extra brands are just a bonus.
This is a smart complement to existing in-flight streaming options some airlines give travelers so that in-flight Wi-Fi networks' bandwidths are slightly relieved.