Sometimes when brands look at a problem in a way they never have, new creativity comes out and fresh ideas are hatched. It's especially helpful to do this when considering problems that have plagued travelers for decades.
Chinese outbound and domestic travel will show gains even with economic stresses facing China's middle class during the next four years. But those gains won't come without challenges that prevent growth from reaching even higher heights.
There's a lot of work that goes into matching hundreds of conference attendees with hundreds of local residents who want to cook for them. But as international food-sharing platforms fine-tune their systems, this could be something that scales significantly based simply on growing attendee awareness and demand.