AccorHotels Rewards Loyalty Members for Their Opinions
Photo Credit: A staff member at a Mercure Hotel greets a guest who has checked in online in advance of her stay. AccorHotels
Skift Take
Just think of all the data AccorHotels can mine by giving loyalty members a few points for their thoughts.
If you’re a member of AccorHotels’ loyalty program, Le Club AccorHotels, you could earn points — just for telling them how you feel.
Thanks to a partnership between the hotel company and SSI, a Shelton, Connecticut-based market research provider, you can do just that. Now, the more than 26 million members of Le Club Accor Hotels can earn points by taking surveys and sharing their thoughts as part of www.clubopinions.com. After submitting their responses, members directly receive points that can be used for hotel stays, air travel, car rentals, restaurants, and more, and those points are valid as long as they stay at a participating AccorHotels property at least once a year.
It’s a smart move on AccorHotels’ part because (1) it engages its loyalty m
