Visa-free access may be bringing visitors to China, but Trip.com believes the real opportunity lies in building the infrastructure — AI, payments and local suppliers — to keep them coming.
Every major OTA — and even most hotels — say experiences are core to their strategies. But 30 years after the first experiences middlemen appeared, it is still a very tough business with the specialists having an edge.
Air India is late to a model already proven by domestic as well as Gulf and Asian carriers, but the Booking.com deal shows how quickly it wants to catch up through loyalty-led commerce at home.
MakeMyTrip is trying to answer three questions at once: can it stay relevant as AI reshapes travel discovery, can a string of small acquisitions build real value rather than just organizational sprawl, and does a domestic listing finally make sense after 16 years on Nasdaq?
Klook has no grand OTA ambitions, at least for now. Its bigger bet is that AI can smooth out the messiness of experiences booking and help it deepen its lead in the category while pulling travelers into adjacent trip spend.
Given Skyscanner's leading global footprint in flights, it isn't hard to envision an LLM extracting it from Trip.com Group to accelerate building a travel vertical.