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TripAdvisor appears to be successfully making the transition from its TripAdvisor branded web sites, to additive distribution via syndicated content,  social media integration and mobile.

More and more contributions are tagged “via mobile.” Adam Medros, TripAdvisor’s vice president of global product, would not disclose any volume numbers, but says that despite some worries internally that mobile contributions and mobile access could possibly weaken the contributors connection to TripAdvisor, the worries proved to be unfounded.