Tracking Facebook’s Most Visited Hotel Brands

When it comes to social brand presence for Hilton Worldwide, Hyatt Hotels and Resorts, Marriott International, and Starwood Hotels and Resorts, Page Likes is not the only thing that matters.

Facebook Visits is a public metric that is displayed under the Page Likes. It captures activity of actually visiting the Facebook Page and clicking on page elements — much like visiting a website — that brands are working hard to personalize.

From taking a deeper look at the signature brands by hotel groups, it is interesting to see how it stacks up as a group and as individual hotel brands.

For instance, Starwood Hotels and Resorts had double Marriott International’s Facebook Visits despite having half the number of brands. Both Hilton Worldwide and Starwood Hotels and Resorts combined make up 65 percent of the 42 million Total Visits to the top large hotel brands on Facebook.

Facebook Visits by Parent Hotel Brands: 

Source: Skift

75 percent of hotel brands in this grouping display the Visits measurement. Overall, Hilton Hotels makes up close to 20 percent of Total Visits leading the pack with Sheraton Hotels in second place. As of today, Marriott Hotels, Westin Hotels, and Doubletree are quite close in third, fourth and fifth place. With Hyatt Hotel Corporation’s brand-wide approach of encouraging people to “check-in” on social, it is anyone’s race.

Facebook Visits by Individual Hotel Brands:

Source: Skift
Note: 14 brands were excluded from this list because Page Visits were not visible.