Articles tagged “vrbo”

Will Airbnb continue on its magic carpet ride after it reports its first earnings as a public company? Does the Airbnb brand beat Booking Holdings' real-world businesses, including hotels, flights and metasearch? Or has the market already decided that question?

Expedia has no plans to spin off whole-home site Vrbo following Airbnb's blockbuster IPO. Instead, the company is doubling down on expanding the site through its various channels amid a strong pandemic vacation rental market.

Arne Sorenson was a maverick in his own way. He quietly visited Airbnb headquarters in 2014 to get a better understanding of short-term rentals, which culminated in Marriott's Homes & Villas. And he found a way to have a mutually beneficial relationship with those "evil" online travel agencies.

Expedia Group will restart its marketing machine in phases. First, it will tout its vacation rental brands like Vrbo. By around April, it will roll out a campaign touting Expedia as a place for booking "the complete trip." It makes sense to pay for those efforts partly by cutting some of its Google investment.

One plus one can equal three sometimes when it comes to spinoffs, especially during the current era where there appears to be an IPO and valuation bubble. Expedia Group seems to be resisting an impulse to spin off Vrbo, let alone Egencia, for now, but the pressure could be substantial.

Sister brands Vrbo and Expedia are being opportunistic in getting relatively aggressive about U.S. TV advertising early in 2021 when rival brands are standing down. You can debate whether it is smart or risky given the pandemic backdrop.

Booking.com clearly operates in Airbnb's shadow in short-term rentals. Although long-term stays are currently a hot commodity, Booking.com is tardy in enabling such capabilities. That's a fitting symbol for the current state of play.

It’s finally here! Skift Research has been eagerly awaiting the opportunity to get its hands on Airbnb’s public filings. This report analyzes the challenges and strategies of the most influential company in the short-term rental industry.

The entire hospitality industry would agree that short-term rentals led the tentative recovery in the spring and into the summer in many parts of the world. But a key question will be how will they respond when hotels and cities come back in earnest — and with vaccines a real possibility, they certainly will.

Using an American football analogy, Expedia Group is working on technique and drawing up a new playbook during its bye week. The company claims to not care much about market share dynamics now because travel volumes are low, but it is trying to be ready to come back strong when the game resumes.