Articles tagged “VR”

Generative AI is going directly into the iPhone. It helps with travel a little right now, but that's only the beginning.

New Orleans & Company incoming president and CEO Walter Leger's embrace of new age marketing tactics and technology, as well as his political experience, signal changes are coming to the Big Easy.

The pandemic has sped up airline testing of virtual reality, augmented reality, and other technologies to train workforces more cost-effectively. Expect a few travel companies to join KLM in having "extended reality" IT teams by 2025.

Virtual reality has been the next big thing for years, and it always will be. But despite skepticism, the technology shows a potential to help the travel sector in a few specific, high margin cases.

We remember when the advent of video conferencing prompted concerns about an event industry apocalypse. Instead, the business continues to grow while incorporating technology’s best functionalities. Read on to learn how meetings and events are leveraging technology.

Travel suppliers and agencies will only get serious about virtual reality when it's more than a marketing stunt and actually grows revenue. So Amadeus is testing how flight comparison and booking could work in virtual reality.

Virtual reality is finally going mainstream in 2017. Travel brands and event planners are leveraging that demand to engage their audiences in more impactful ways, which is proving to drive higher conversion rates.

Meet L.A.'s new VR/360 video initiative helps planners better understand how to incorporate the sprawling city's event venues and local communities into their programs.

The opportunities in virtual reality for applications in travel marketing are very real. But targeting audiences and creating effective content for this nascent technology requires bold creativity and a deeper understanding of its limitations, channels, and learning from the mistakes of others.

Companies creating virtual reality videos and other immersive video formats say they're driving exponentially higher engagement levels between travel brands and consumers.