Articles tagged “VR”

Amadeus Tests Virtual Reality as a Travel Booking Option

Amadeus Tests Virtual Reality as a Travel Booking Option

Sean O'Neill, Skift

Travel suppliers and agencies will only get serious about virtual reality when it's more than a marketing stunt and actually grows revenue. So Amadeus is testing how flight comparison and booking could work in virtual reality.

5 months ago

Travel Brands and Meeting Planners Are Using Virtual Reality to Drive Conversion

Travel Brands and Meeting Planners Are Using Virtual Reality to Drive Conversion

Greg Oates, Skift

Virtual reality is finally going mainstream in 2017. Travel brands and event planners are leveraging that demand to engage their audiences in more impactful ways, which is proving to drive higher conversion rates.

8 months ago

L.A. Tourism Launches Virtual Reality Platform for Meeting Planners

L.A. Tourism Launches Virtual Reality Platform for Meeting Planners

Greg Oates, Skift

Meet L.A.'s new VR/360 video initiative helps planners better understand how to incorporate the sprawling city's event venues and local communities into their programs.

11 months ago

New Skift Trends Report: Decoding Use Cases for Virtual Reality in Travel

New Skift Trends Report: Decoding Use Cases for Virtual Reality in Travel

Luke Bujarski, Skift

The opportunities in virtual reality for applications in travel marketing are very real. But targeting audiences and creating effective content for this nascent technology requires bold creativity and a deeper understanding of its limitations, channels, and learning from the mistakes of others.

1 year ago

Travel Brands Experiment With Virtual Reality as Consumer Adoption Lags

Travel Brands Experiment With Virtual Reality as Consumer Adoption Lags

Greg Oates, Skift

Companies creating virtual reality videos and other immersive video formats say they're driving exponentially higher engagement levels between travel brands and consumers.

1 year ago

Sponsored
Experience The Virtual XChange at Skift Global Forum

Experience The Virtual XChange at Skift Global Forum

SkiftX + Skift

Join us at the intersection of travel and groundbreaking new technology at the first ever Skift Global Forum Virtual XChange Cocktail Party, where a curated selection of travel brands will exhibit their VR videos in the heart of Alice Tully Hall.

1 year ago

Hospitality Needs to Double Down on the Human Touch

Hospitality Needs to Double Down on the Human Touch

Colin Nagy, Skift

Robots and automation are easy PR wins, but distract from the core mission of hotels: humans serving humans.

1 year ago

Facebook’s Mark Zuckerberg on the Virtues of Virtual Reality Tourism

Facebook’s Mark Zuckerberg on the Virtues of Virtual Reality Tourism

Marie Mawad and Stefan Nicola, Bloomberg

If nothing else, virtual reality is the tourism brochure of the future.

2 years ago

Shangri-La Hotels CMO on Secrets to Developing a Virtual Reality Strategy

Shangri-La Hotels CMO on Secrets to Developing a Virtual Reality Strategy

Greg Oates, Skift

We've all known for some time this day was coming. Virtual reality is eventually going to completely disrupt how people consume travel marketing and sales, and this is the birth of that shift at scale.

2 years ago