Articles tagged “VR”

Tourism

New Orleans’ Incoming Tourism Chief Eyes International Marketing Shift

New Orleans & Company incoming president and CEO Walter Leger's embrace of new age marketing tactics and technology, as well as his political experience, signal changes are coming to the Big Easy.

New Orleans’ Incoming Tourism Chief Eyes International Marketing Shift

Coronavirus

KLM Is Ramping Up Virtual Reality to Train Workers Since Pandemic’s Start

The pandemic has sped up airline testing of virtual reality, augmented reality, and other technologies to train workforces more cost-effectively. Expect a few travel companies to join KLM in having "extended reality" IT teams by 2025.

KLM Is Ramping Up Virtual Reality to Train Workers Since Pandemic’s Start

Online Travel

Pandemic May Revive Fortunes of Virtual Reality and 360-Degree Travel Content in a Few Niches

Virtual reality has been the next big thing for years, and it always will be. But despite skepticism, the technology shows a potential to help the travel sector in a few specific, high margin cases.

Pandemic May Revive Fortunes of Virtual Reality and 360-Degree Travel Content in a Few Niches

Online Travel

Amadeus Tests Virtual Reality as a Travel Booking Option

Travel suppliers and agencies will only get serious about virtual reality when it's more than a marketing stunt and actually grows revenue. So Amadeus is testing how flight comparison and booking could work in virtual reality.

Amadeus Tests Virtual Reality as a Travel Booking Option

Business Travel

Travel Brands and Meeting Planners Are Using Virtual Reality to Drive Conversion

Virtual reality is finally going mainstream in 2017. Travel brands and event planners are leveraging that demand to engage their audiences in more impactful ways, which is proving to drive higher conversion rates.

Travel Brands and Meeting Planners Are Using Virtual Reality to Drive Conversion

Business Travel

L.A. Tourism Launches Virtual Reality Platform for Meeting Planners

Meet L.A.'s new VR/360 video initiative helps planners better understand how to incorporate the sprawling city's event venues and local communities into their programs.

L.A. Tourism Launches Virtual Reality Platform for Meeting Planners

Media and PR

New Skift Trends Report: Decoding Use Cases for Virtual Reality in Travel

The opportunities in virtual reality for applications in travel marketing are very real. But targeting audiences and creating effective content for this nascent technology requires bold creativity and a deeper understanding of its limitations, channels, and learning from the mistakes of others.

New Skift Trends Report: Decoding Use Cases for Virtual Reality in Travel

Business Travel

Travel Brands Experiment With Virtual Reality as Consumer Adoption Lags

Companies creating virtual reality videos and other immersive video formats say they're driving exponentially higher engagement levels between travel brands and consumers.

Travel Brands Experiment With Virtual Reality as Consumer Adoption Lags

Hotels

Hospitality Needs to Double Down on the Human Touch

Robots and automation are easy PR wins, but distract from the core mission of hotels: humans serving humans.

Hospitality Needs to Double Down on the Human Touch

Business Travel

Facebook’s Mark Zuckerberg on the Virtues of Virtual Reality Tourism

If nothing else, virtual reality is the tourism brochure of the future.

Facebook’s Mark Zuckerberg on the Virtues of Virtual Reality Tourism