New Skift Trends Report: Decoding Use Cases for Virtual Reality in Travel
Skift Take
The opportunities in virtual reality for applications in travel marketing are very real. But targeting audiences and creating effective content for this nascent technology requires bold creativity and a deeper understanding of its limitations, channels, and learning from the mistakes of others.
Today we are launching the latest report in our Skift Trends Reports service, Decoding Use Cases for Virtual Reality in Travel.
“Virtual Reality Is About to Transform the Travel Industry,” proclaimed one breathless 2016 headline. “Travel Marketers Embrace Virtual Reality as the Next Big Thing,” exclaimed another Associated Press story from 2015. “Will Virtual Reality Revolutionize the Travel Industry?” asked yet another over-eager editorial. It seems like no matter what you read, or where you look these
