L.A. Tourism Launches Virtual Reality Platform for Meeting Planners


Skift Take

Meet L.A.'s new VR/360 video initiative helps planners better understand how to incorporate the sprawling city's event venues and local communities into their programs.

For the first time, conference planners can now explore a wide range of event venues throughout a city in virtual reality and 360-degree video to help them design citywide events. Meet L.A., which is part of the Los Angeles Tourism & Convention Board, launched the Virtual Discovery L.A. portal last week with more than 50 group spaces and gathering places showcased in immersive video. Planners can now navigate digitally through many of L.A.'s iconic sites such as L.A. LIVE, Walt Disney Concert Hall, The Getty, and Warner Brothers Studio, and there are a couple dozen VR/360 videos showing all of the function spaces inside L.A. Convention Center. The platform a