Articles tagged “twitter”

Twitter is slowly building additional features into the main service, and this new acquisition means it will make its formal entry into a local-travel and discovery sector, and may give a run for the money to other larger startups like Foursquare.

NYC & Company is missing an opportunity to shine by leading the way to smarter social engagement for tourism marketing organizations. It could be among the first to turn streams into live information chats rather than static PR pushes.

Airlines’ social media accounts will become more sophisticated as their confidence and experience grows. United’s journey thus far is a glimpse at how social media has progressed from static status updates into an integrated service provider in a relatively short time.

Social media for a travel attraction should be engaging and give insight into a destination; it’s easier to be creative with the voice of dinosaur trapped in a museum than as a staid social media manager.

Banff Squirrel says it best himself: “A good approach to Twitter is to have someone at the helm who loves their product.” Being able to convey a personality and passion can define a destination’s brand more than sharing events and pictures.

Airports, like airlines, have quickly caught on to the customer service uses of Twitter and, in the process, have discovered a personality that furthers their mission of becoming destinations in their own right.

Despite the march to mobile, many travelers still turn to traditional print guidebooks for upcoming travels, which has several people wondering if Google’s move is too short-sighted.

Lonely Planet has built a dedicated, engaged audience around the world by mixing big brand initiatives and projects tailed at specific audiences.

Cruise lines’ usual stream of customer engagement involves surface level greetings, but laying the groundwork for quick responses is the first step in ensuring a performance more impressive than Carnival’s during a public crisis.

Carnival received an enormous outpouring of customer comments – both positive and negative – over the past week, but it could have been more proactive in its responses and updates given the visibility of the situation.