Danni Santana, Skift
Hilton's new ad campaign rollout last year clearly opened the company's eyes to reaching younger generations to build its leisure business.
2 weeks ago
Kara Alaimo , Bloomberg
Twitter wars can enhance a brand if the tone is consistent with a company's character and if they are waged with a tilt toward humor instead of malice. That can be a delicate balance to maintain, however.
2 years ago
Greg Oates, Skift
Lots of destinations work with influencers to drive leisure traffic, but France's national tourism board is among the first to contract a meetings and events specialist to engage conference planners. This should inspire other countries and cities to try the same because it positions them as digital innovators to younger audiences.
2 years ago
Jason Clampet, Skift
Politics and business aren't always a disaster, but in the case of Trump Hotels it's becoming harder and harder to distinguish the brands.
3 years ago
Jeremy Kressmann, Skift
Social media players like Facebook and Snapchat have had lots of of success capturing bigger shares of travel marketers' advertising budgets. But if they really want to earn the big money traditionally saved for TV campaigns, they'll need to evolve beyond the "social" label.
3 years ago
Amadeus + Skift
Skift and Amadeus hosted a Twitter Chat to find out What Matters in Travel Technology in 2016. Here's what we found out.
4 years ago
Skift
25 Moments that Mattered in 2015: To make our selection of 25 moments, we thought back to the stories that drove reader engagement and sparked discussion among both travel experts and the general public. Some stories were quick blips that represented bigger things while others were narratives that built slowly through out the year. Each one, though, spoke to where we are right now when it comes to the big business of global travel.
4 years ago
Associated Press
Take a country in the middle of a terrible economic crisis, through in a repressive government, and then .... add a Twitter hashtag campaign? Even Thailand's tourism board isn't this clueless.
4 years ago
Todd Wasserman, Skift
Social media plays an increasingly central role in the customer service efforts of hospitality brands, requiring a hotels and airlines to respond more quickly, personally and publicly to customer issues. Successful brands have embraced social care, not just to solve problems, but to elevate the travel experience.
4 years ago
Joyce Manalo, Skift
Travel brands that have separate Twitter accounts to handle customer inquiries should take a step back and reassess their strategy to determine whether it's the most effective use of their resources.
4 years ago
Joyce Manalo, Skift
There is great potential for Twitter to be the go-to-site for consumers, but somehow the brand just ends up making the site more complicated for the mass market.
4 years ago
Joyce Manalo, Skift
When will the majority of travel CEOs smarten up and use social media to praise their employees and appreciate their customers? It's OK to be human.
4 years ago
