Articles tagged “twitter”

Twitter Wars With Competitors Can Be Effective Branding Tools for Airlines and Museums

Twitter Wars With Competitors Can Be Effective Branding Tools for Airlines and Museums

Kara Alaimo , Bloomberg

Twitter wars can enhance a brand if the tone is consistent with a company's character and if they are waged with a tilt toward humor instead of malice. That can be a delicate balance to maintain, however.

10 months ago

France Tests Social Media Influencer Strategy to Engage Meetings Industry

France Tests Social Media Influencer Strategy to Engage Meetings Industry

Greg Oates, Skift

Lots of destinations work with influencers to drive leisure traffic, but France's national tourism board is among the first to contract a meetings and events specialist to engage conference planners. This should inspire other countries and cities to try the same because it positions them as digital innovators to younger audiences.

1 year ago

Twitter Users Are Trolling Trump Hotels With Stories of Refugees

Twitter Users Are Trolling Trump Hotels With Stories of Refugees

Jason Clampet, Skift

Politics and business aren't always a disaster, but in the case of Trump Hotels it's becoming harder and harder to distinguish the brands.

1 year ago

Travel Brands’ Social Media Advertising Matures — Digital Marketing News This Week

Travel Brands’ Social Media Advertising Matures — Digital Marketing News This Week

Jeremy Kressmann, Skift

Social media players like Facebook and Snapchat have had lots of of success capturing bigger shares of travel marketers' advertising budgets. But if they really want to earn the big money traditionally saved for TV campaigns, they'll need to evolve beyond the "social" label.

2 years ago

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9 Things That Matter in Travel Technology in 2016

9 Things That Matter in Travel Technology in 2016

Amadeus + Skift

Skift and Amadeus hosted a Twitter Chat to find out What Matters in Travel Technology in 2016. Here's what we found out.

3 years ago

Instagram Surpassed Twitter to Top Social Media Strategies – 25 Moments in 2015

Instagram Surpassed Twitter to Top Social Media Strategies – 25 Moments in 2015

Skift

25 Moments that Mattered in 2015: To make our selection of 25 moments, we thought back to the stories that drove reader engagement and sparked discussion among both travel experts and the general public. Some stories were quick blips that represented bigger things while others were narratives that built slowly through out the year. Each one, though, spoke to where we are right now when it comes to the big business of global travel.

3 years ago

Egyptian Tourism Learns That Hashtag Social Campaigns Can Go Bad Fast

Egyptian Tourism Learns That Hashtag Social Campaigns Can Go Bad Fast

Associated Press

Take a country in the middle of a terrible economic crisis, through in a repressive government, and then .... add a Twitter hashtag campaign? Even Thailand's tourism board isn't this clueless.

3 years ago

New Trends Report: Social Media Customer Service Strategies for Travel Brands

New Trends Report: Social Media Customer Service Strategies for Travel Brands

Todd Wasserman, Skift

Social media plays an increasingly central role in the customer service efforts of hospitality brands, requiring a hotels and airlines to respond more quickly, personally and publicly to customer issues. Successful brands have embraced social care, not just to solve problems, but to elevate the travel experience.

3 years ago

The Secret to a Successful Airline Customer Service Twitter Account

The Secret to a Successful Airline Customer Service Twitter Account

Joyce Manalo, Skift

Travel brands that have separate Twitter accounts to handle customer inquiries should take a step back and reassess their strategy to determine whether it's the most effective use of their resources.

3 years ago

Twitter Travel Account Ghosting and Other No Shows During Latest Earnings Call

Twitter Travel Account Ghosting and Other No Shows During Latest Earnings Call

Joyce Manalo, Skift

There is great potential for Twitter to be the go-to-site for consumers, but somehow the brand just ends up making the site more complicated for the mass market.

3 years ago

The Most Active Travel Industry CEOs on Twitter

The Most Active Travel Industry CEOs on Twitter

Joyce Manalo, Skift

When will the majority of travel CEOs smarten up and use social media to praise their employees and appreciate their customers? It's OK to be human.

3 years ago

JetBlue’s New Bag Fees According to Its Twitter Critics

JetBlue’s New Bag Fees According to Its Twitter Critics

Joyce Manalo, Skift

With consumers' short attention span, JetBlue's new fare options and checked bag policy may not be such a big deal, especially when coupled with some lower fares and lower change fees.

3 years ago