Articles tagged “twitter”

Business Travel

Travel Manager Jitters Over Wave of Corporate Agency Consolidation

This year started with a bang for mergers and acquisitions, so naturally there'll be questions about whether they end up stifling competition.

Matthew Parsons, Skift | 6 months ago

Business Travel

Amazon Saved a $1 Billion So Far With Corporate Travel Shut Down

The travel industry is clearly being dealt a blow by company travel bans, but could anyone have pictured an amount on this scale?

Matthew Parsons, Skift | 1 year ago

Coronavirus

Corporate Travel Faces a Grand Experiment

Corporate travel is barreling down an uncertain road to a facelift that could strip it down to essential business by the time the travel sector gets to the other side of its coronavirus rebound.

Cameron Sperance, Skift | 1 year ago

Tourism

Twitter, Others Take On Trump Admin Rule Requiring Visitors to U.S. to Disclose Social Media History

The war between tech companies and the White House hit another new level this week. The travel industry in the United States should be applauding the efforts on this one by Twitter and Reddit, especially when its business has been cratered by the pandemic.

David Shepardson, Reuters | 2 years ago

Hotels

Hilton Doubles Down on Direct Booking Ad Strategy by Targeting Younger Travelers

Hilton's new ad campaign rollout last year clearly opened the company's eyes to reaching younger generations to build its leisure business.

Danni Santana, Skift | 2 years ago

Media and PR

Twitter Wars With Competitors Can Be Effective Branding Tools for Airlines and Museums

Twitter wars can enhance a brand if the tone is consistent with a company's character and if they are waged with a tilt toward humor instead of malice. That can be a delicate balance to maintain, however.

Kara Alaimo , Bloomberg | 4 years ago

Business Travel

France Tests Social Media Influencer Strategy to Engage Meetings Industry

Lots of destinations work with influencers to drive leisure traffic, but France's national tourism board is among the first to contract a meetings and events specialist to engage conference planners. This should inspire other countries and cities to try the same because it positions them as digital innovators to younger audiences.

Greg Oates, Skift | 4 years ago

Hotels

Twitter Users Are Trolling Trump Hotels With Stories of Refugees

Politics and business aren't always a disaster, but in the case of Trump Hotels it's becoming harder and harder to distinguish the brands.

Jason Clampet, Skift | 5 years ago

Media and PR

Travel Brands’ Social Media Advertising Matures — Digital Marketing News This Week

Social media players like Facebook and Snapchat have had lots of of success capturing bigger shares of travel marketers' advertising budgets. But if they really want to earn the big money traditionally saved for TV campaigns, they'll need to evolve beyond the "social" label.

Jeremy Kressmann, Skift | 5 years ago

Free Read

Online Travel

9 Things That Matter in Travel Technology in 2016

Skift and Amadeus hosted a Twitter Chat to find out What Matters in Travel Technology in 2016. Here's what we found out.

Amadeus + Skift | 6 years ago