How UK airports use Twitter to better communicate with travelers
Photo Credit: A flyer tweets about his details while his flight is delayed at Heathrow Airport. Flickr / Simon Doggett
Skift Take
Airports, like airlines, have quickly caught on to the customer service uses of Twitter and, in the process, have discovered a personality that furthers their mission of becoming destinations in their own right.
UK airports are a busy bunch on Twitter. Six of the ten most followed airports are located in England and Scotland with Heathrow leading the way with 142,092 followers.
Tweeting airports is not a new thing; most registered their accounts back in 2009. Now, with tens of thousands of followers, Twitter has become key component of airport's communication infrastructure.
"It’s as much a part of our communication network as the customer helpline, website and information desks," says John Greenway, Head of External Communications at Manchester Airport.
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