Inside New York City’s eleven tourism Twitter accounts
Photo Caption: New York's iconic Flatiron Building on the southwest corner of Madison Park. Dan Nguyen
Skift Take
NYC & Company is missing an opportunity to shine by leading the way to smarter social engagement for tourism marketing organizations. It could be among the first to turn streams into live information chats rather than static PR pushes.
Why is NYC & Company not a leader in social tourism promotion?
It has eleven tourism-related Twitter accounts, but doesn't openly discuss its social strategies or engage with visitors on a large scale.
The city's official tourism marketing organization uses Twitter to promote events including restaurant week, the CitiBike launch, sports events, and museum openings. Of the eleven Twitter accounts dedicated to promoting travel to the Big Apple, nine target visitors from individual countries.
NYC & Company's main twitter accounts @nycgo and @nycgo_press are the most followed and most active accounts.
The @nycgo account has more than 86,000 followers and sends out an average of 5.1 tweets a day. The @nycgo_press has a significan
