Skift Take

Despite the march to mobile, many travelers still turn to traditional print guidebooks for upcoming travels, which has several people wondering if Google’s move is too short-sighted.

It’s been a transformative week in the world of travel guidebooks. First Lonely Planet is sold to a reclusive U.S. billionaire and now Google ceases production and publication of Frommer’s print travel guidebooks.

The news came as a shock to travelers and the tech world alike, which learned that Google was killing another product, Reader, just one week earlier. Industry followers; however, might be less surprised by Google’s decision as travel content makes the ongoing shift to the digital world.

Here’s what Twitter had to say about the loss of many’s favorite travel guidebook:


The Daily Newsletter

Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.

Have a confidential tip for Skift? Get in touch

Tags: frommers, google, twitter

Up Next

Loading next stories