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Articles tagged “twitter”

Media and PR

New Trends Report: Social Media Customer Service Strategies for Travel Brands

Social media plays an increasingly central role in the customer service efforts of hospitality brands, requiring a hotels and airlines to respond more quickly, personally and publicly to customer issues. Successful brands have embraced social care, not just to solve problems, but to elevate the travel experience.

Todd Wasserman, Skift | 9 years ago

New Trends Report: Social Media Customer Service Strategies for Travel Brands

Media and PR

The Secret to a Successful Airline Customer Service Twitter Account

Travel brands that have separate Twitter accounts to handle customer inquiries should take a step back and reassess their strategy to determine whether it's the most effective use of their resources.

Joyce Manalo, Skift | 9 years ago

The Secret to a Successful Airline Customer Service Twitter Account

Media and PR

Twitter Travel Account Ghosting and Other No Shows During Latest Earnings Call

There is great potential for Twitter to be the go-to-site for consumers, but somehow the brand just ends up making the site more complicated for the mass market.

Joyce Manalo, Skift | 9 years ago

Twitter Travel Account Ghosting and Other No Shows During Latest Earnings Call

Media and PR

The Most Active Travel Industry CEOs on Twitter

When will the majority of travel CEOs smarten up and use social media to praise their employees and appreciate their customers? It's OK to be human.

Joyce Manalo, Skift | 9 years ago

The Most Active Travel Industry CEOs on Twitter

Media and PR

JetBlue’s New Bag Fees According to Its Twitter Critics

With consumers' short attention span, JetBlue's new fare options and checked bag policy may not be such a big deal, especially when coupled with some lower fares and lower change fees.

Joyce Manalo, Skift | 9 years ago

JetBlue’s New Bag Fees According to Its Twitter Critics

Media and PR

Twitter Video Falls Short on Performance Metrics for Travel Brands

Being transparent about performance metrics on both organic and paid videos should be a given.

Joyce Manalo, Skift | 9 years ago

Twitter Video Falls Short on Performance Metrics for Travel Brands

Media and PR

U.S. Department of Interior is an Early Adopter of Periscope for Campaign Launch

There is still a lot to learn with Periscope; practice makes perfect.

Joyce Manalo, Skift | 9 years ago

U.S. Department of Interior is an Early Adopter of Periscope for Campaign Launch

Media and PR

Lessons From Louisiana Travel’s Paid Twitter Experiment

There is an art to casting the paid media net to grow and keep your audience.

Joyce Manalo, Skift | 9 years ago

Lessons From Louisiana Travel’s Paid Twitter Experiment

Media and PR

Visit Holland Hopes Van Gogh Hashtags Will Spark Tourism Beyond Amsterdam

Travel brands that host Twitter-based contests need to be mindful of the source and quality of tweets that are hash tagged, and not just the quantity.

Joyce Manalo, Skift | 9 years ago

Visit Holland Hopes Van Gogh Hashtags Will Spark Tourism Beyond Amsterdam

Media and PR

Top 10 Travel Media Brands on Social Media for December 2014

Candy cane themed visuals were overshadowed by listicles about winter and beach destinations.

Joyce Manalo, Skift | 9 years ago

Top 10 Travel Media Brands on Social Media for December 2014