How American Airlines Succeeded on Social Media When Others Failed
Photo Credit: Jonathan Pierce, Head of Social at American Airlines, at the Skift Global Forum in New York City on October 9, 2014. Skift
Skift Take
American Air has become a model for how old companies can embrace new mediums to improve relations with its customers.
For the past two years, American Airlines has been leading the way for airline brands on social media, and its Social Media Director wants to tell you how.
American Air's Jonathan Pierce spoke at t
