Articles tagged “twitter”

Brands that know their audience best and cater to their dreams will gather momentum.

We can already imagine the thousands of clicks being heard across the Internet the first time an airline tests a large promotion to purchase a flight on Twitter. If they can figure out a way to use it build loyalty, they'll be even happier.

Collaboration and advocacy efforts helps employees alleviate inefficiencies in handling inquiries -- as well as stay human on social.

Social media has evolved to become another platform to provide customer service, but it needs to be well understood before brands dive in and start tweeting. Here’s what they need to know.

While we do see the promise in Lyft and its peers, we think investing legends in Silicon Valley aren't always looking to solve the same problems every day humans have.

Social customer service has evolved from trend to hospitality standard pushing brands to improve their communication with guests and define their service level. The people tasked with carrying out that job must be quick, creative and most importantly patient.

Since JAL is just dipping into Twitter now, we'll see how long they keep up with this.

The thought that KLM planned the tweet in advance without any red flags going up is the questionable bit.

Visit Dallas tapped into basic motivators like civic pride and creative expression to drive serious increases in social media reach, providing an attractive benefit/cost ratio for the cash-strapped bureau.

This is one aviation geek that everyone can love.