Tripadvisor News

Tripadvisor is a travel website that provides reviews, ratings, recommendations, and bookings for various travel-related products and services, such as hotels, attractions, flights, and vacation rentals.

Tripadvisor offers a variety of services to travelers and businesses, such as:

Reviews and ratings: Tripadvisor allows users to share their opinions, experiences, and photos of various travel-related products and services, such as hotels, restaurants, attractions, etc. Users can also rate these products and services on a scale of 1 to 5.
Comparison and booking: Tripadvisor enables users to search for and compare prices, availability, and features of various travel-related products and services offered by third-party providers. Users can also book or reserve these products and services directly through Tripadvisor or its partners.
Trip planning: Tripadvisor helps users to plan their trips by providing recommendations, suggestions, guides, maps, forums, etc. Users can also create their own trip itineraries or browse through other users’ trips.

Tripadvisor brands include: Viator, Flipkey, Cruise Critic, Bókun, SeatGuru, and other smaller niche sites.

Online Travel

TripAdvisor Is Debuting Tours and Activities TV Ads in the Sector’s Breakout Year

Both TripAdvisor and Booking.com are newly emphasizing tours and activities in their TV advertising. You can expect a lot more of this from myriad players in the years to come. There will be variations, though. While these two companies push mainstream, touristy attractions, Airbnb will likely highlight curated experiences, although that could change, as well.

Dennis Schaal | 8 years ago

Online Travel

Behind TripAdvisor’s Renewed Push to Inspire Travelers Beyond Just Making Sales

TripAdvisor is notable for having a large audience of consumers looking for ideas about where to go and stay and what to do once they're there. It's sensible that the company is adding features to bolster that edge over its transaction-focused rivals — as long as the company doesn't neglect transactions.

Sean O'Neill | 8 years ago

Experiences

Tours and Experiences: The Next Great Untapped Market in Online Travel

Vacationers want to experience something new and are tired of the same old tours and activities. While global tour operators are baking more customization into their products, digital distribution is changing the way local operators do business.

Dan Peltier and Andrew Sheivachman | 8 years ago

Online Travel

TripAdvisor CEO on Moving From User Reviews Toward Professional Content

TripAdvisor will start showcasing content from long-dismissed professional reviewers so it can be more of a resource to visitors who aren't ready to book. Is nothing sacrosanct anymore?

Dennis Schaal | 8 years ago

Online Travel

TripAdvisor Digs Deeper Into Social Travel With a Personalized Recommendation Feed

TripAdvisor already was a social travel site before the beta launch of its new travel feed, and it has resources in this area that many failed startups didn't have — namely, a massive user base, a global brand, and profit. Still, this site redesign may not move the proverbial needle as much as the company hopes.

Dennis Schaal | 8 years ago

Business Travel

Viator’s Travel Agent Program Gets Mixed Reviews

The market for off-the-beaten-path tours and experiences has been heating up this year with the emergence of Airbnb’s Experiences. TripAdvisor, which emphasizes on-the-beaten path offerings, is putting a huge effort into trying to stay on top. Its new travel agent program is part of that effort.

Paul Biasco | 8 years ago

Online Travel

Travel Could Gain From Apple’s Augmented Reality Push

Of all travel companies, TripAdvisor has the most to gain by taking advantage of the expanding augmented reality functionality of iPhones and other devices. Overlaying rich hotel and restaurant reviews on real-world scenes could be widely popular. Will it act?

Sean O'Neill | 8 years ago

Online Travel

A Peddler of Fake Reviews on TripAdvisor Gets Jail Time

TripAdvisor hopes that jail time will scare off the dishonest folks creating fake reviews. We hope so, too.

Sean O'Neill | 8 years ago

Experiences

Skift Forum Preview: TripAdvisor CEO Shrugs Off Advertising Slump as a Blip

Here's an unorthodox thought in business: TripAdvisor CEO Steve Kaufer knows that the company's value proposition for its customers can remain strong even when the financials face difficulties every once in a while. That's a truism that sometimes gets lost when pundits focus merely on stock price variations.

Dennis Schaal | 8 years ago

Online Travel

TripAdvisor Hints at Its Growing Interest in Vacation Package Search

TripAdvisor offers a tiny number of flight-and-hotel deals bundled together. There are signs it wants to display more travel packages. But the product won't be the next big thing for the company.

Sean O'Neill | 8 years ago