Articles tagged “tourism boards”

Tourism boards are aggressively trying to expand their online reach beyond their brand.com websites, so TripAdvisor is providing a larger and more intelligent platform for them to ramp up their paid content marketing programs.

Influencers can be a great resource in travel marketing.

Visit St. Pete/Clearwater came up with a clever idea to launch a very local campaign as a counter-theme to Shark Week. Let's see if it has any teeth.

Instagram is the wild west of inspirational campaigns.

Travelers had more or less made up their minds about where they're headed for the upcoming holiday, which may have diverted their attention from destinations' social media channels.

Smaller destinations snuck into the top ten this month with a mix of clever campaigns and seasonal highlights.

This presentation benchmarks 2014 social media activity among DMOs, highlights which metrics matter on social media, and examines several practical case studies from Tourism Boards across the world.

Take advantage of online video and show who and what make your state worthy of a visit for locals and foreigners.