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Media and PR
Outsiders aren't as impressed with the social media efforts of the tourism industry as the tourism industry is.
Daniel Peltier, Skift | 9 years ago
Facebook is focusing its laser on Messenger and third-party app partnerships to retain and monetize its audience.
Joyce Manalo, Skift | 9 years ago
Brands that are planning their 2015 marketing budgets should consider how they will allocate resources to producing original photographs or leveraging user-generated content -- or both -- on Instagram.
Travelers had more or less made up their minds about where they're headed for the upcoming holiday, which may have diverted their attention from destinations' social media channels.
Cuisine is a gateway to destinations. The key to culinary tourism is maintaining the cultural identity of its edible offerings while still catering to the global palette.
Airlines
Destination partnerships between airlines and tourism boards make a lot of sense for both parties. It's a smart move for Singapore Airlines.
Marisa Garcia, Skift | 9 years ago
Smaller destinations snuck into the top ten this month with a mix of clever campaigns and seasonal highlights.
Creating a series of Instagram Videos is a great way to plan content consistently and increase return visitors.
Joyce Manalo, Skift | 10 years ago
Tourism
This is a blow to national tourism marketing organizations worldwide -- including our own BrandUSA -- and could spur a rethink worldwide on how to fund tourism promotion.
Rafat Ali, Skift | 10 years ago
Tourism Australia is trying to create a sense of urgency in travelers pushing off a trip to Australia. The campaign will succeed for those that win a trip, but for others still wary of the journey, it'd be smart to raise awareness of the cost and length of such a trip.
Samantha Shankman, Skift | 10 years ago
