Articles tagged “tourism australia”

Tourism

Derision Greets Tourism Australia’s New ‘Philausophy’ Campaign

After a sad South Australia tourism campaign last month, Tourism Australia's new “philausophy” campaign is just too much to handle for the local media Down Under.

Raini Hamdi, Skift | 4 years ago

Tourism

Australia Looks to Diversify Beyond Chinese Travelers Under Its New Tourism Boss

The head of Tourism Australia has the right training, for sure, as Australia seeks to increase foreign arrivals. She was overseeing its international offices, and knows only too well that there is more competition for the global wallet.

Raini Hamdi, Skift | 5 years ago

Hotels

How to Make Improving the Guest Experience a Joyful Task

Meeting guest experience requirements is too often a series of boring checklists. But improving the end-to-end experience can be a joyful, creative project that involves everyone from the general manager to the most junior staff. Here’s a way to think about it.

Colin Nagy, Skift | 5 years ago

Tourism

Tourism Australia Bets Big on Old Movie Franchise and Croc Dundee Delivers

Tourism Australia’s Super Bowl 2018 advertising campaign has been hailed as a marketing triumph. Now, it’s closely watching the booking to make sure it did the right thing by putting all its eggs in one basket.

Allan Leibowitz, Skift | 6 years ago

Media and PR

Universal and Turkish Airlines Are Betting Big on Super Bowl Ads

From what we've seen so far, travel brands with Super Bowl teasers are staying away from the culture wars and focusing on sending neutral messages with universal appeal. And while it's important to draw attention to certain issues, it's refreshing to watch light-hearted advertisements, too.

Dan Peltier and Hannah Sampson, Skift | 6 years ago

Tourism

Tourism Australia May Bring Back Crocodile Dundee, This Time With a Super Bowl Ad

Crocodile Dundee is a nostalgic figure in the U.S., and it appears as though Tourism Australia could be hoping to score with an ad on Super Bowl Sunday. A campaign could get younger and older generations interested in Australia. But would a pricy spot during the Super Bowl be worth it?

Dan Peltier, Skift | 6 years ago

SkiftX

5 Big Travel Winners at Cannes Lions Advertising Awards

Airbnb has emerged as the leader in travel product. Now it's horning into travel creative, as well.

Jesse Desjardins , Skift | 8 years ago

Online Travel

Facebook’s 360-Degree Travel Videos Offer Destinations a New Path to Marketing

360-degree and virtual reality videos let travelers decide what they want to see and how they want to see it. Travel brands just need to ensure that they're really selling themselves and portraying one-of-a-kind experiences, which most of these videos seem to do.

Dan Peltier, Skift | 8 years ago

Tourism

Tourism Australia Creates World’s Longest Selfie Stick for Japanese Tourists

Greg Oates, Skift | 9 years ago

Tourism

Interview: Tourism Australia Director on Being the Best in the Business

Tourism Australia is leading the industry in marketing practices, which means it must continually innovate on its most successful campaigns and test new ones to find what sticks and gets travelers to commit to the often long-distance journey down under.

Samantha Shankman, Skift | 9 years ago