Articles tagged “tourism australia”

Tourism Australia Bets Big on Old Movie Franchise and Croc Dundee Delivers

Allan Leibowitz

Tourism Australia’s Super Bowl 2018 advertising campaign has been hailed as a marketing triumph. Now, it’s closely watching the booking to make sure it did the right thing by putting all its eggs in one basket.

Universal and Turkish Airlines Are Betting Big on Super Bowl Ads

Dan Peltier and Hannah Sampson, Skift

From what we've seen so far, travel brands with Super Bowl teasers are staying away from the culture wars and focusing on sending neutral messages with universal appeal. And while it's important to draw attention to certain issues, it's refreshing to watch light-hearted advertisements, too.

Tourism Australia May Bring Back Crocodile Dundee, This Time With a Super Bowl Ad

Dan Peltier, Skift

Crocodile Dundee is a nostalgic figure in the U.S., and it appears as though Tourism Australia could be hoping to score with an ad on Super Bowl Sunday. A campaign could get younger and older generations interested in Australia. But would a pricy spot during the Super Bowl be worth it?

5 Big Travel Winners at Cannes Lions Advertising Awards

Jesse Desjardins , Skift

Airbnb has emerged as the leader in travel product. Now it's horning into travel creative, as well.

Facebook’s 360-Degree Travel Videos Offer Destinations a New Path to Marketing

Dan Peltier, Skift

360-degree and virtual reality videos let travelers decide what they want to see and how they want to see it. Travel brands just need to ensure that they're really selling themselves and portraying one-of-a-kind experiences, which most of these videos seem to do.

Tourism Australia Creates World’s Longest Selfie Stick for Japanese Tourists

Greg Oates, Skift

Interview: Tourism Australia Director on Being the Best in the Business

Samantha Shankman, Skift

Tourism Australia is leading the industry in marketing practices, which means it must continually innovate on its most successful campaigns and test new ones to find what sticks and gets travelers to commit to the often long-distance journey down under.

Travel Brands That Don’t Understand Social Media Will Perish

Daniel Peltier, Skift

Outsiders aren't as impressed with the social media efforts of the tourism industry as the tourism industry is.

What Travel Brands Need to Know About Facebook’s New Updates

Joyce Manalo, Skift

Facebook is focusing its laser on Messenger and third-party app partnerships to retain and monetize its audience.

Instagram Surpasses Twitter in Monthly Active Users for the First Time

Joyce Manalo, Skift

Brands that are planning their 2015 marketing budgets should consider how they will allocate resources to producing original photographs or leveraging user-generated content -- or both -- on Instagram.

Top 10 Travel Destinations on Social Media for November 2014

Joyce Manalo, Skift

Travelers had more or less made up their minds about where they're headed for the upcoming holiday, which may have diverted their attention from destinations' social media channels.

How Data Inspired Tourism Australia to Market Its Food and Wine

Joyce Manalo, Skift

Cuisine is a gateway to destinations. The key to culinary tourism is maintaining the cultural identity of its edible offerings while still catering to the global palette.