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Media and PR
Good morning from Skift. It's Friday, June 3, in New York City. Here's what you need to know about the business of travel today.
Rashaad Jorden | 8 months ago
Tour Operators
Australia's prolonged border closures gave tour operators running trips in the country for overseas visitors plenty of time to study travel trends worldwide. So think less Sydney and Melbourne, and more rustic settings as the country prepares for it is long-awaited opening Monday.
Rashaad Jorden | 12 months ago
Tourism
After a sad South Australia tourism campaign last month, Tourism Australia's new “philausophy” campaign is just too much to handle for the local media Down Under.
Raini Hamdi, Skift | 3 years ago
The head of Tourism Australia has the right training, for sure, as Australia seeks to increase foreign arrivals. She was overseeing its international offices, and knows only too well that there is more competition for the global wallet.
Hotels
Meeting guest experience requirements is too often a series of boring checklists. But improving the end-to-end experience can be a joyful, creative project that involves everyone from the general manager to the most junior staff. Here’s a way to think about it.
Colin Nagy, Skift | 4 years ago
Tourism Australia’s Super Bowl 2018 advertising campaign has been hailed as a marketing triumph. Now, it’s closely watching the booking to make sure it did the right thing by putting all its eggs in one basket.
Allan Leibowitz, Skift | 5 years ago
From what we've seen so far, travel brands with Super Bowl teasers are staying away from the culture wars and focusing on sending neutral messages with universal appeal. And while it's important to draw attention to certain issues, it's refreshing to watch light-hearted advertisements, too.
Dan Peltier and Hannah Sampson, Skift | 5 years ago
Crocodile Dundee is a nostalgic figure in the U.S., and it appears as though Tourism Australia could be hoping to score with an ad on Super Bowl Sunday. A campaign could get younger and older generations interested in Australia. But would a pricy spot during the Super Bowl be worth it?
Dan Peltier, Skift | 5 years ago
SkiftX
Airbnb has emerged as the leader in travel product. Now it's horning into travel creative, as well.
Jesse Desjardins , Skift | 7 years ago
Online Travel
360-degree and virtual reality videos let travelers decide what they want to see and how they want to see it. Travel brands just need to ensure that they're really selling themselves and portraying one-of-a-kind experiences, which most of these videos seem to do.
Dan Peltier, Skift | 7 years ago
