Airbnb has emerged as the leader in travel product. Now it's horning into travel creative, as well.
360-degree and virtual reality videos let travelers decide what they want to see and how they want to see it. Travel brands just need to ensure that they're really selling themselves and portraying one-of-a-kind experiences, which most of these videos seem to do.
Tourism Australia is leading the industry in marketing practices, which means it must continually innovate on its most successful campaigns and test new ones to find what sticks and gets travelers to commit to the often long-distance journey down under.
Outsiders aren't as impressed with the social media efforts of the tourism industry as the tourism industry is.
Facebook is focusing its laser on Messenger and third-party app partnerships to retain and monetize its audience.
Brands that are planning their 2015 marketing budgets should consider how they will allocate resources to producing original photographs or leveraging user-generated content -- or both -- on Instagram.
Travelers had more or less made up their minds about where they're headed for the upcoming holiday, which may have diverted their attention from destinations' social media channels.
Cuisine is a gateway to destinations. The key to culinary tourism is maintaining the cultural identity of its edible offerings while still catering to the global palette.
Destination partnerships between airlines and tourism boards make a lot of sense for both parties. It's a smart move for Singapore Airlines.