Colin Nagy, Skift
Meeting guest experience requirements is too often a series of boring checklists. But improving the end-to-end experience can be a joyful, creative project that involves everyone from the general manager to the most junior staff. Here’s a way to think about it.
6 months ago
Allan Leibowitz
Tourism Australia’s Super Bowl 2018 advertising campaign has been hailed as a marketing triumph. Now, it’s closely watching the booking to make sure it did the right thing by putting all its eggs in one basket.
1 year ago
Dan Peltier and Hannah Sampson, Skift
From what we've seen so far, travel brands with Super Bowl teasers are staying away from the culture wars and focusing on sending neutral messages with universal appeal. And while it's important to draw attention to certain issues, it's refreshing to watch light-hearted advertisements, too.
2 years ago
Dan Peltier, Skift
Crocodile Dundee is a nostalgic figure in the U.S., and it appears as though Tourism Australia could be hoping to score with an ad on Super Bowl Sunday. A campaign could get younger and older generations interested in Australia. But would a pricy spot during the Super Bowl be worth it?
2 years ago
Jesse Desjardins , Skift
Airbnb has emerged as the leader in travel product. Now it's horning into travel creative, as well.
3 years ago
Dan Peltier, Skift
360-degree and virtual reality videos let travelers decide what they want to see and how they want to see it. Travel brands just need to ensure that they're really selling themselves and portraying one-of-a-kind experiences, which most of these videos seem to do.
3 years ago
4 years ago
Samantha Shankman, Skift
Tourism Australia is leading the industry in marketing practices, which means it must continually innovate on its most successful campaigns and test new ones to find what sticks and gets travelers to commit to the often long-distance journey down under.
4 years ago
Daniel Peltier, Skift
Outsiders aren't as impressed with the social media efforts of the tourism industry as the tourism industry is.
4 years ago
Joyce Manalo, Skift
Facebook is focusing its laser on Messenger and third-party app partnerships to retain and monetize its audience.
4 years ago
Joyce Manalo, Skift
Brands that are planning their 2015 marketing budgets should consider how they will allocate resources to producing original photographs or leveraging user-generated content -- or both -- on Instagram.
5 years ago
Joyce Manalo, Skift
Travelers had more or less made up their minds about where they're headed for the upcoming holiday, which may have diverted their attention from destinations' social media channels.
5 years ago