The Travel Brands That Understand Instagram Video
Photo Credit: Still from a 15-second video of Elephant at Royal Malewane. Instagram / Tiffany Dowd
Skift Take
Creating a series of Instagram Videos is a great way to plan content consistently and increase return visitors.
While we are in the middle of Instagram's latest mega update for its photo editing tools and Instagram Video's first birthday, we decided to take a quick look at which travel brands are actively using it to produce video.
Since the launch of Instagram Video on June 4, 2013, there have been close to 450 travel brands on SkiftIQ that have published photos, and out of those brands 70% have published videos. The highest generating sector is Influencers, with Cruises coming in at second. Influencer Tiffany Dowd is the most prolific Influencer and Carnival leads all other cruise lines.
[View the story "Carnival's Instagram Video Series" on Storify]
It is important to note that Airlines, Destinati
