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Articles tagged “sweden”

SkiftX

New Data Deck: State of Travel 2015, Europe

From overarching trends to the ever-increasing impact of mobile and online technology — and offering a deep look at what’s happening in every critical travel vertical — this is the state of the travel industry in Europe in 2015.

Rafat Ali, Skift | 9 years ago

New Data Deck: State of Travel 2015, Europe

Media and PR

Which Nordic Nations Are Making Friends Fastest on Twitter?

It's not all about friends, but for destinations it is about communicating to as many of your target audiences as you can in a language they can understand.

Joyce Manalo, Skift | 10 years ago

Which Nordic Nations Are Making Friends Fastest on Twitter?

Airlines

Stockholm Airport Turns Instagram Photos Into City Guides for Tourists

Travel marketers worldwide are trying to figure out how to use new mobile apps like Instagram, Snapchat, and Vine to connect with customers. Arlanda makes a smart choice in providing a service that flyers will interact with and remember.

Samantha Shankman, Skift | 10 years ago

Stockholm Airport Turns Instagram Photos Into City Guides for Tourists

Tourism

Sweden Turns to Its Flag to Create a Brand New Country Identity

The simple symbolism of Sweden's flag matched with a bold color scheme results in a strong new look, especially when compared to its former bleak identity.

Samantha Shankman, Skift | 10 years ago

Sweden Turns to Its Flag to Create a Brand New Country Identity

Airlines

Stockholm Airport Uses a Food Truck for Hands-On Restaurant Marketing

Airports are becoming destinations in their own right as they incorporate characteristics of the cities they represent and boost revenues through retail and restaurants. Stockholm's airport is clever to target Swedes who will use the airport the most.

Samantha Shankman, Skift | 11 years ago

Stockholm Airport Uses a Food Truck for Hands-On Restaurant Marketing

Tourism

What a Rogue Twitter Account Did For Sweden’s Tourism Industry

This strange but successful campaign challenges traditional wisdom about how to promote a tourist destination.

Eliza Ronalds-Hannon, Skift | 11 years ago

What a Rogue Twitter Account Did For Sweden’s Tourism Industry

Ground Transport

Hot Swedish train drivers trade their pants for skirts

Sweden may be conservative when it comes to labor and uniforms, but it's open minded when it comes to cross dressing.

Associated Press | 11 years ago

Hot Swedish train drivers trade their pants for skirts

Tourism

Stockholm’s new ABBA museum opens with big tourism hopes

ABBA's museum will need to find a comfortable place between Seattle's Experience museum and Beatlemania Hamburg. The former is a landmark, while the latter closed after just three years “due to lack of interest.”

Alistair Scrutton, Reuteres | 11 years ago

Stockholm’s new ABBA museum opens with big tourism hopes

Media and PR

The homeless “hotel” in Sweden isn’t nearly as terrible as it sounds

The distance between a positive, and awareness-raising scheme like this is unfortunately not too distant from some of the hipster hotels and fake trends we see to often in travel.

Daily Telegraph | 11 years ago

Tourism

New ABBA museum in Stockholm will bring in money, money, money when it opens in May 2013

The addition of Abba's museum to Stockholm's skyline helps cement the power of pop as an institution and stakes out a territory somewhere between art museums and Universal's Harry Potter theme park.

Richard Orange, Guardian | 11 years ago

New ABBA museum in Stockholm will bring in money, money, money when it opens in May 2013