IDEAS: Swedish Advertising Company Creates ‘Skin-Friendly Travel Agency’
Key Points
- A Swedish advertising firm, Wenderfalck, created the 'Shadecation' campaign to promote healthier sun habits in response to rising skin cancer rates in Sweden.
- The campaign includes a 'skin-friendly travel agency' that highlights Sweden's shadiest destinations and involves transforming pharmacies into travel agencies.
- The campaign aims to inspire Swedes to spend more time in the shade during summer, as Sweden ranks third globally for skin cancer cases.
Summary
The 'Shadecation' campaign, created by Swedish advertising firm Wenderfalck for Apotek Hjärtat, aims to address the rising skin cancer rates in Sweden by promoting healthier sun habits. The campaign introduces a 'skin-friendly travel agency' showcasing Sweden's shadiest destinations and includes experiential activations like transforming pharmacies into travel agencies. Sweden currently ranks as the third most affected country by skin cancer globally, prompting this initiative to encourage Swedes to spend more time in the shade during the summer.
A Swedish advertising firm has created a ‘skin-friendly travel agency’ to combat the rising number of skin cancer cases in Sweden.
The ‘Shadecation’ campaign, created by Wenderfalck on behalf of Sweden’s largest pharmacy, Apotek Hjärtat, aims to inspire Swedes to adopt healthier sun habits and challenge the way they approach their time in the sun.
Originally featured on Ads of the World, the campaign video highlights that cases of skin cancer are up 100% over the last 20 years in Sweden - making the country the third most affected globally - which prompted the team to ‘inspire Swedes to spend their summer holiday in the shade and out of the sun.’
The cornerstone of the campaign is the ‘world's most skin-friendly travel agency’, which showcases Sweden's shadiest destinations. The campaign also features a number of experiential activations, including transforming Apotek Hjärtat pharmacies into travel agencies and an outdoor media campaign.
You can take a look at the campaign website here (with a little help from Google Translate) and view the original campaign video on Ads of the World here.
Photo Credit: Stocksnap, Pixabay
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