Articles tagged “sweden”

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New Data Deck: State of Travel 2015, Europe

New Data Deck: State of Travel 2015, Europe

Rafat Ali, Skift

From overarching trends to the ever-increasing impact of mobile and online technology — and offering a deep look at what’s happening in every critical travel vertical — this is the state of the travel industry in Europe in 2015.

4 years ago

Which Nordic Nations Are Making Friends Fastest on Twitter?

Which Nordic Nations Are Making Friends Fastest on Twitter?

Joyce Manalo, Skift

It's not all about friends, but for destinations it is about communicating to as many of your target audiences as you can in a language they can understand.

5 years ago

New Norwegian Air Route Drives Scandinavian Travelers to Florida

New Norwegian Air Route Drives Scandinavian Travelers to Florida

Hannah Sampson, Miami Herald

Snow for sun is an easy trade-off and high demand for the new connection is driving Norwegian's North American expansion with more low-cost routes expected in 2015.

6 years ago

Stockholm Airport Turns Instagram Photos Into City Guides for Tourists

Stockholm Airport Turns Instagram Photos Into City Guides for Tourists

Samantha Shankman, Skift

Travel marketers worldwide are trying to figure out how to use new mobile apps like Instagram, Snapchat, and Vine to connect with customers. Arlanda makes a smart choice in providing a service that flyers will interact with and remember.

6 years ago

Sweden Turns to Its Flag to Create a Brand New Country Identity

Sweden Turns to Its Flag to Create a Brand New Country Identity

Samantha Shankman, Skift

The simple symbolism of Sweden's flag matched with a bold color scheme results in a strong new look, especially when compared to its former bleak identity.

6 years ago

Stockholm Airport Uses a Food Truck for Hands-On Restaurant Marketing

Stockholm Airport Uses a Food Truck for Hands-On Restaurant Marketing

Samantha Shankman, Skift

Airports are becoming destinations in their own right as they incorporate characteristics of the cities they represent and boost revenues through retail and restaurants. Stockholm's airport is clever to target Swedes who will use the airport the most.

6 years ago

What a Rogue Twitter Account Did For Sweden’s Tourism Industry

What a Rogue Twitter Account Did For Sweden’s Tourism Industry

Eliza Ronalds-Hannon, Skift

This strange but successful campaign challenges traditional wisdom about how to promote a tourist destination.

6 years ago

Hot Swedish train drivers trade their pants for skirts

Hot Swedish train drivers trade their pants for skirts

Associated Press

Sweden may be conservative when it comes to labor and uniforms, but it's open minded when it comes to cross dressing.

6 years ago

Stockholm’s new ABBA museum opens with big tourism hopes

Stockholm’s new ABBA museum opens with big tourism hopes

Alistair Scrutton, Reuteres

ABBA's museum will need to find a comfortable place between Seattle's Experience museum and Beatlemania Hamburg. The former is a landmark, while the latter closed after just three years “due to lack of interest.”

6 years ago

The homeless “hotel” in Sweden isn’t nearly as terrible as it sounds

Daily Telegraph

The distance between a positive, and awareness-raising scheme like this is unfortunately not too distant from some of the hipster hotels and fake trends we see to often in travel.

7 years ago

New ABBA museum in Stockholm will bring in money, money, money when it opens in May 2013

New ABBA museum in Stockholm will bring in money, money, money when it opens in May 2013

Richard Orange, Guardian

The addition of Abba's museum to Stockholm's skyline helps cement the power of pop as an institution and stakes out a territory somewhere between art museums and Universal's Harry Potter theme park.

7 years ago

Is the world’s best restaurant located at a farm in rural Sweden?

Is the world’s best restaurant located at a farm in rural Sweden?

Richard Vines, Bloomberg Muse

The Nordic food fad is excellent for promoting what can be done with local ingredients and an impressive imagination, as well as how relatively simple it is to give visitors a good reason to travel to your destination.

7 years ago