Rafat Ali, Skift
From overarching trends to the ever-increasing impact of mobile and online technology — and offering a deep look at what’s happening in every critical travel vertical — this is the state of the travel industry in Europe in 2015.
4 years ago
Joyce Manalo, Skift
It's not all about friends, but for destinations it is about communicating to as many of your target audiences as you can in a language they can understand.
5 years ago
Hannah Sampson, Miami Herald
Snow for sun is an easy trade-off and high demand for the new connection is driving Norwegian's North American expansion with more low-cost routes expected in 2015.
6 years ago
Samantha Shankman, Skift
Travel marketers worldwide are trying to figure out how to use new mobile apps like Instagram, Snapchat, and Vine to connect with customers. Arlanda makes a smart choice in providing a service that flyers will interact with and remember.
6 years ago
Samantha Shankman, Skift
The simple symbolism of Sweden's flag matched with a bold color scheme results in a strong new look, especially when compared to its former bleak identity.
6 years ago
Samantha Shankman, Skift
Airports are becoming destinations in their own right as they incorporate characteristics of the cities they represent and boost revenues through retail and restaurants. Stockholm's airport is clever to target Swedes who will use the airport the most.
6 years ago
Eliza Ronalds-Hannon, Skift
This strange but successful campaign challenges traditional wisdom about how to promote a tourist destination.
6 years ago
Associated Press
Sweden may be conservative when it comes to labor and uniforms, but it's open minded when it comes to cross dressing.
6 years ago
Alistair Scrutton, Reuteres
ABBA's museum will need to find a comfortable place between Seattle's Experience museum and Beatlemania Hamburg. The former is a landmark, while the latter closed after just three years “due to lack of interest.”
6 years ago
Daily Telegraph
The distance between a positive, and awareness-raising scheme like this is unfortunately not too distant from some of the hipster hotels and fake trends we see to often in travel.
7 years ago
Richard Orange, Guardian
The addition of Abba's museum to Stockholm's skyline helps cement the power of pop as an institution and stakes out a territory somewhere between art museums and Universal's Harry Potter theme park.
7 years ago
Richard Vines, Bloomberg Muse
The Nordic food fad is excellent for promoting what can be done with local ingredients and an impressive imagination, as well as how relatively simple it is to give visitors a good reason to travel to your destination.
7 years ago
