Articles tagged “surveys”

A massive survey of 18,000 travelers worldwide suggests that 2024 is shaping up to be a year when tours, activities, and experiences are decisive. Now if only marketers will catch up to reality.

Survey data for summer travel plans and bookings suggest the so-called revenge spending from savings during the pandemic might be waning, as consumers are less keen to indulge themselves with extravagant vacations.

India has all the cards to become the next mega source market for international travel, although major barriers still need to be overcome. The country has been performing extremely well in our Skift Travel Health Index.

Today’s edition of Skift’s daily podcast looks at TikTok marketing challenges, sustainability and inflation colliding, and a Swiss hotel’s inclusive hiring.

Although some travelers are committed to making their trips greener, the travel industry has struggled to take advantage of that desire due to its inability to provide more affordable and practical sustainable trip options.

Chinese travelers cite financial constraints over the last three years as the leading reason for not wanting to travel abroad even as China decided to end its zero-Covid policy by…

Financial concerns are causing a large percentage of Americans to approach holiday travel cautiously, a major sign there are still limits to the seemingly unrestrained travel demand coming out of the pandemic.

It's clear that vacation rental hosts and property managers crave direct bookings, and many may be making inroads. Still, the marketing power of big brands is tough to compete with.

Wellness talk seems to spread at about the same pace as people's waistlines. But if you look beneath the averages, you'll really find a consumer segment that shops for trips that enhance their well-being.

Worries about their finances may have more Americans opting for their couches, not coach seats this holiday season. The go-go days coming out the pandemic of unbridled demand may be settling back down to reality.