It wasn’t long ago that “experiential travel” was discussed as a hot new trend in the industry. That was the context for the first version of our U.S. Experiential Traveler Survey, which we fielded in 2016. Now, we understand “experience” as being an integral and desired part of all leisure travel. Still, nuances about what experience means to travelers continue to shift. Because of these constant changes, we have continued to run this survey every year, in an effort to understand what’s changed and what’s stayed the same.

In this latest iteration, U.S. Experiential Traveler Trends 2019: Annual Survey on Traveler Behavior, Motivations, and Preferences, we focus on year-over-year comparisons to highlight changes as well as trends that are remaining stable. The report begins by showcasing the biggest trends for 2019, which we identify as areas with the most significant changes over time. These include evolutions in travel motivations, planning and booking behaviors, travel attitudes, and alternative accommodation use. We then share the rest of the survey results alongside the previous years’ data to provide a complete picture of the modern American traveler.

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What You’ll Learn From This Report:

  • Domestic and international trip incidence
  • The key motivators for travel
  • Booking behaviors and preferences
  • Planning behaviors and preferences
  • Incidence of alternative accommodation use across brands
  • Satisfaction with Airbnb rentals
  • Attitudes about hotels versus alternative accommodations
  • Hotel amenity preferences
  • Air travel brand preferences
  • Personal values that impact travel preferences
  • Top priorities when it comes to travel

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This is the latest in a series of monthly reports aimed at analyzing the fault lines of disruption in travel. These reports are intended for the busy travel industry decision-maker. Tap into the opinions and insights of our seasoned network of staffers and contributors. Over 200 hours of desk research, data collection, and/or analysis goes into each report.

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