Articles tagged “survey data”

Traveler Sentiment Tracking Gets Spotlight With Medallia’s Intent to Go Public

Traveler Sentiment Tracking Gets Spotlight With Medallia’s Intent to Go Public

Sean O'Neill, Skift

Customer-experience software companies Medallia, which is planning to go public this year, and Qualtrics, which SAP has just acquired for $8 billion, are receiving cash injections that should rev up their services. That's significant news for travel businesses that depend heavily on positive customer sentiment but increasingly face customer survey fatigue.

6 months ago

These 10 U.S. Zip Codes Buy the Most Travel Online

These 10 U.S. Zip Codes Buy the Most Travel Online

Sean O'Neill, Skift

Don't be jealous of residents from these U.S. zip codes, which generate the most hotel and flight bookings. Travel is the rare thing you buy that makes you richer no matter where you're from.

1 year ago

New Skift Research Survey Shows the Complexity of Affluent Travelers

New Skift Research Survey Shows the Complexity of Affluent Travelers

Meghan Carty, Skift Research

Affluent travelers are often targeted by travel brands due to their huge spending power. Making assumptions about this segment based purely on their high incomes, however, is likely to be a mistake.

1 year ago