Online Travel
Traveler Sentiment Tracking Gets Spotlight With Medallia’s Intent to Go Public
Customer-experience software companies Medallia, which is planning to go public this year, and Qualtrics, which SAP has just acquired for $8 billion, are receiving cash injections that should rev up their services. That's significant news for travel businesses that depend heavily on positive customer sentiment but increasingly face customer survey fatigue.
Sean O'Neill, Skift | 5 years ago
