Money to Travel, Just Not Booking Yet: Amadeus Consumer Poll
Photo Credit: The Upper House Hotel in Hong Kong. The world's leisure travelers are planning trips again, but their responses to a survey released by Amadeus on Wednesday show a thirst for vacations. Swire Hotels
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The year has been so horrible for the travel sector that it can be easy to forget about consumers' pent-up demand to explore the world. This survey is a helpful reminder.
The world's leisure travelers are planning trips again, and their responses to a survey released Wednesday show an eagerness to book vacations as soon circumstances allow. Consumers broadly expressed confidence that they had the budgets to spend on leisure travel once they freely can.
Amadeus, the Madrid-based travel technology giant, sought in May the opinions of more than 8,500 users worldwide of its trip-itinerary management app CheckMyTrip, most of whom had travel plans between July and December. The company released the results of the poll in a research report, "Destination X: Where to Next."
"I was actually quite surprised and encouraged that people were more optimistic about their financial outlook and their confidence to spend on travel," said Michelle Batten, global head of marketing, prime division of retail travel at Amadeus.
The leisure traveler's appetite for resuming travel in the survey matched their financial
