Articles tagged “survey”

Business travel still has a long way to go in terms of sustainability and accommodating employee needs. Mastercard’s latest survey shows how no company is the same.

The evolving demographics of Chinese outbound travel shows a jump in younger female travelers. This shift will have important implications for how businesses approach their marketing strategies and the kind of products on offer.

Financial concerns are causing a large percentage of Americans to approach holiday travel cautiously, a major sign there are still limits to the seemingly unrestrained travel demand coming out of the pandemic.

Worries about their finances may have more Americans opting for their couches, not coach seats this holiday season. The go-go days coming out the pandemic of unbridled demand may be settling back down to reality.

As football fans from around the world make a beeline to catch their favorite stars in action, Doha becomes the top trending destination. However, being the most geographically-compact World Cup host comes with its own set of challenges.

Skift Research is working on a new report unfolding lessons learned from the pandemic and forward looking growth strategies and plans for destination marketers. Share what your organization is doing with us. In turn, you get a FREE report with peer insights, executive interviews and Skift analysis that can help you optimize your own strategies.

In this recent webinar, Travelzoo and Accor joined Skift to explore traveler sentiment in today’s unique moment. The panelists identified key ways travel brands across every industry sector can inspire potential customers, turn traveler dreams into reality, and kickstart the drive to revive their businesses.

We surveyed the industry to uncover the most successful storytelling strategies, and how destination marketing organizations are positioning themselves in 2020. Here’s what we learned.

With millennials pushing 40 years old and Gen Z entering the workforce, each of these generational cohorts will only grow in importance to the travel industry. The latest Skift Research report shows how they differ from each other as well as from their peers globally.

What does the future of destination storytelling and content marketing look like for destination marketers, hotels, and other sectors tasked with driving tourism efforts? Share your insights by taking our latest survey.