As the airline industry increasingly turns more premium, loyalty programs — already airlines’ biggest asset — are becoming even more important to their long-term strategy.
Southwest Airlines has undergone a major transformation in recent years, but the company believes the those changes were overdue as it looks to generate more revenue.
The FAA’s flight reductions will impact major U.S. airlines differently. Those operating a greater number of flights with high frequencies will most likely be insulated from the effects of the cuts. But if the cuts continue through Thanksgiving and the holiday travel season, then airlines could take a significant hit.
Southwest is following in the footsteps of its legacy rivals as it considers opening airport lounges to capitalize on the premium boom that has gripped the industry for nearly three years.
Today: Southwest launched its Getaways vacation packages, business travelers face rising frustration from fragmented booking systems, and the travel industry is watching the Fed’s Jackson Hole retreat closely.