Articles tagged “snapchat”

Skift EDU

Snapchat For Travel Brands

Frederic Gonzalo, Skift | 6 years ago

Media and PR

Travel Brands’ Social Media Advertising Matures — Digital Marketing News This Week

Social media players like Facebook and Snapchat have had lots of of success capturing bigger shares of travel marketers' advertising budgets. But if they really want to earn the big money traditionally saved for TV campaigns, they'll need to evolve beyond the "social" label.

Jeremy Kressmann, Skift | 6 years ago

Online Travel

Travel Brands Are Spending More to Advertise on Social Media

Travelers should settle in to see lot more advertising from travel brands on social media than they probably already do. That's not necessarily a bad thing provided the ads aren't stoic and connect with content marketing plans both on and off social.

Dan Peltier, Skift | 6 years ago

Skift EDU

Video Content Tips And Tools For Travel Brands

Frederic Gonzalo, Skift | 6 years ago

Hotels

Starwood’s Loyalty Program Is Experimenting on Snapchat

We've said before that not enough travel brands are taking full advantage of this increasingly popular social media channel. So, kudos to Starwood's SPG loyalty program for delving into it even further than it already has, even if SPG will most likely be rolled into Marriott Rewards in just a few years' time.

Deanna Ting, Skift | 6 years ago

Media and PR

Hilton’s Snapchat Test and More Digital Marketing News This Week

Most travel brands have so far shied away from Snapchat for all the right reasons. Marketing efforts on the platform have a fuzzy return on investment and can be difficult to scale.

Jeremy Kressman, Skift | 6 years ago

Online Travel

Travel Brands Are Missing Out on Snapchat Right Now

Snapchat is utilized by major brands for advertising purposes and as a new way to push content to a younger demographic. Travel brands are deciding if that's a demographic they want to reach and if it makes sense for them to be on Snapchat, which aren't always bad things.

Dan Peltier, Skift | 6 years ago

Hotels

W Hotels Tries to Speak Millennial With Snapchat Filters

Snapchat's sponsored filters makes the game a whole lot easier for the hotel industry.

Alexandra E. Petri, Skift | 7 years ago

Media and PR

What Snapchat’s Stories Mean to Millennials and Travel Brands

Snapchat's stories entice Millennials to see what locals experience, and the least travel brands can do on this platform is watch, learn, and iterate.

Joyce Manalo, Skift | 7 years ago

Media and PR

Auckland’s Mayor Uses Snapchat to Entice Visitors to New Zealand

Snapchat has expanded its Our Story to cities outside of users' locale to feature nearby happenings, but it needs to be much less random as it grows into a real product rather than a series of experiments.

Joyce Manalo, Skift | 7 years ago