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Articles tagged “snapchat”

Airlines

Instagram Launches Ads in Its Stories — Digital Travel Marketing News

Between their digital advertising tools and deep knowledge of consumers, there's virtually no tech company on earth (other than Google) that can match Facebook and Instagram. The launch of Instagram's new "Stories" feature should make advertising competitor Snapchat very afraid.

Instagram Launches Ads in Its Stories — Digital Travel Marketing News

Online Travel

Understanding Instagram and Snapchat User Demographics

New heavy-content social networks are beloved among the younger generation. Whilst travel's adoption of these networks has been slow, the networks themselves have been in constant growing.

Understanding Instagram and Snapchat User Demographics

Online Travel

Snapchat Wants to Be More Ad-Friendly to Travel Brands

With Snapchat's move towards becoming advertiser-friendly, it may be an opportunity for the travel industry to adapt to the new content-heavy platform.

Snapchat Wants to Be More Ad-Friendly to Travel Brands

Media and PR

New Skift Trends Report: Snapchat and Instagram Strategies for Travel Brands

Visual content creation, curation and distribution presents challenges and opportunities. The best way to deal with the challenges is a consistent, head-on approach to ensure a brand culture that embraces the ins-and-outs of social media engagement and community building.

New Skift Trends Report: Snapchat and Instagram Strategies for Travel Brands

Skift EDU

Snapchat For Travel Brands

Snapchat For Travel Brands

Media and PR

Travel Brands’ Social Media Advertising Matures — Digital Marketing News This Week

Social media players like Facebook and Snapchat have had lots of of success capturing bigger shares of travel marketers' advertising budgets. But if they really want to earn the big money traditionally saved for TV campaigns, they'll need to evolve beyond the "social" label.

Travel Brands’ Social Media Advertising Matures — Digital Marketing News This Week

Online Travel

Travel Brands Are Spending More to Advertise on Social Media

Travelers should settle in to see lot more advertising from travel brands on social media than they probably already do. That's not necessarily a bad thing provided the ads aren't stoic and connect with content marketing plans both on and off social.

Travel Brands Are Spending More to Advertise on Social Media

Skift EDU

Video Content Tips And Tools For Travel Brands

Video Content Tips And Tools For Travel Brands

Hotels

Starwood’s Loyalty Program Is Experimenting on Snapchat

We've said before that not enough travel brands are taking full advantage of this increasingly popular social media channel. So, kudos to Starwood's SPG loyalty program for delving into it even further than it already has, even if SPG will most likely be rolled into Marriott Rewards in just a few years' time.

Starwood’s Loyalty Program Is Experimenting on Snapchat

Media and PR

Hilton’s Snapchat Test and More Digital Marketing News This Week

Most travel brands have so far shied away from Snapchat for all the right reasons. Marketing efforts on the platform have a fuzzy return on investment and can be difficult to scale.

Hilton’s Snapchat Test and More Digital Marketing News This Week