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Articles tagged “snapchat”

Media and PR

National Geographic Traveler Turns to Snapchat to Win Over Millennials

Curating photos, videos, and articles into a new self-contained digital experience puts travel brands at the mercy of the millennial mindset and the platform itself.

Joyce Manalo, Skift | 7 years ago
National Geographic Traveler Turns to Snapchat to Win Over Millennials

Media and PR

How Top Travel Brands on Social Media Perform on Pinterest, Vine and Tumblr

With image and community-based platforms like Snapchat, Meerkat, and Periscope on the scene, brands need to be cautious about spreading themselves too thin and must reevaluate their presence.

Joyce Manalo, Skift | 7 years ago
How Top Travel Brands on Social Media Perform on Pinterest, Vine and Tumblr

Hotels

Marriott Hotels’ New Snapchat Campaign Is a First for Hotel Brands

Figuring out how to keep the tone of content on Snapchat different from other social platforms will be the big challenge for Marriott, as users view Snapchat very differently than they do other platforms.

Dan Peltier, Skift | 7 years ago
Marriott Hotels’ New Snapchat Campaign Is a First for Hotel Brands

Media and PR

A Travel Show Made Only for Snapchat

It isn't as ephemeral as regular use of Snapchat -- it remains on the app deck for 24 hours -- but that may be enough for target demo using it. Smart, if slightly gimmicky.

Tanya Dua, Digiday | 7 years ago
A Travel Show Made Only for Snapchat

Media and PR

What Travel Brands Need to Know About Snapchat

It is important to think about how to leverage Snapchat if the resources are available, especially if the brand’s target audience aligns with the demographics of Snapchat users.

Michelle Grant, Euromonitor | 8 years ago
What Travel Brands Need to Know About Snapchat