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Articles tagged “snapchat”
Hotels
Starwood's Loyalty Program Is Experimenting on Snapchat
We've said before that not enough travel brands are taking full advantage of this increasingly popular social media channel. So, kudos to Starwood's SPG loyalty program for delving into it even further than it already has, even if SPG will most likely be rolled into Marriott Rewards in just a few years' time.
Media and PR
Hilton's Snapchat Test and More Digital Marketing News This Week
Most travel brands have so far shied away from Snapchat for all the right reasons. Marketing efforts on the platform have a fuzzy return on investment and can be difficult to scale.
Online Travel
Travel Brands Are Missing Out on Snapchat Right Now
Snapchat is utilized by major brands for advertising purposes and as a new way to push content to a younger demographic. Travel brands are deciding if that's a demographic they want to reach and if it makes sense for them to be on Snapchat, which aren't always bad things.
Hotels
W Hotels Tries to Speak Millennial With Snapchat Filters
Snapchat's sponsored filters makes the game a whole lot easier for the hotel industry.
Media and PR
What Snapchat's Stories Mean to Millennials and Travel Brands
Snapchat's stories entice Millennials to see what locals experience, and the least travel brands can do on this platform is watch, learn, and iterate.
Media and PR
Auckland's Mayor Uses Snapchat to Entice Visitors to New Zealand
Snapchat has expanded its Our Story to cities outside of users' locale to feature nearby happenings, but it needs to be much less random as it grows into a real product rather than a series of experiments.
Media and PR
National Geographic Traveler Turns to Snapchat to Win Over Millennials
Curating photos, videos, and articles into a new self-contained digital experience puts travel brands at the mercy of the millennial mindset and the platform itself.
Media and PR
How Top Travel Brands on Social Media Perform on Pinterest, Vine and Tumblr
With image and community-based platforms like Snapchat, Meerkat, and Periscope on the scene, brands need to be cautious about spreading themselves too thin and must reevaluate their presence.
Hotels
Marriott Hotels' New Snapchat Campaign Is a First for Hotel Brands
Figuring out how to keep the tone of content on Snapchat different from other social platforms will be the big challenge for Marriott, as users view Snapchat very differently than they do other platforms.