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Articles tagged “snapchat”

Online Travel

Travel Brands Are Missing Out on Snapchat Right Now

Snapchat is utilized by major brands for advertising purposes and as a new way to push content to a younger demographic. Travel brands are deciding if that's a demographic they want to reach and if it makes sense for them to be on Snapchat, which aren't always bad things.

Dan Peltier, Skift | 8 years ago

Travel Brands Are Missing Out on Snapchat Right Now

Hotels

W Hotels Tries to Speak Millennial With Snapchat Filters

Snapchat's sponsored filters makes the game a whole lot easier for the hotel industry.

Alexandra E. Petri, Skift | 9 years ago

W Hotels Tries to Speak Millennial With Snapchat Filters

Media and PR

What Snapchat’s Stories Mean to Millennials and Travel Brands

Snapchat's stories entice Millennials to see what locals experience, and the least travel brands can do on this platform is watch, learn, and iterate.

Joyce Manalo, Skift | 9 years ago

What Snapchat’s Stories Mean to Millennials and Travel Brands

Media and PR

Auckland’s Mayor Uses Snapchat to Entice Visitors to New Zealand

Snapchat has expanded its Our Story to cities outside of users' locale to feature nearby happenings, but it needs to be much less random as it grows into a real product rather than a series of experiments.

Joyce Manalo, Skift | 9 years ago

Auckland’s Mayor Uses Snapchat to Entice Visitors to New Zealand

Media and PR

National Geographic Traveler Turns to Snapchat to Win Over Millennials

Curating photos, videos, and articles into a new self-contained digital experience puts travel brands at the mercy of the millennial mindset and the platform itself.

Joyce Manalo, Skift | 9 years ago

National Geographic Traveler Turns to Snapchat to Win Over Millennials

Media and PR

How Top Travel Brands on Social Media Perform on Pinterest, Vine and Tumblr

With image and community-based platforms like Snapchat, Meerkat, and Periscope on the scene, brands need to be cautious about spreading themselves too thin and must reevaluate their presence.

Joyce Manalo, Skift | 9 years ago

How Top Travel Brands on Social Media Perform on Pinterest, Vine and Tumblr

Hotels

Marriott Hotels’ New Snapchat Campaign Is a First for Hotel Brands

Figuring out how to keep the tone of content on Snapchat different from other social platforms will be the big challenge for Marriott, as users view Snapchat very differently than they do other platforms.

Dan Peltier, Skift | 9 years ago

Marriott Hotels’ New Snapchat Campaign Is a First for Hotel Brands