Articles tagged “snapchat”

Free Read

Travel Booking

Snap Says Friends and Family Are the ‘Real’ Travel Influencers

Today’s travelers prioritize recommendations from their close friends and family members, even as the relevancy of personalized digital ads improves. As the “best friends network,” Snapchat is showing brands how to reassess influencer culture and leverage modern tech to transport and inspire travel decision-makers.

Snapchat + Skift | 11 months ago

Snap Says Friends and Family Are the ‘Real’ Travel Influencers

Hotels

Gen Z Is Influencing Hotels to Rethink Strategies: A Skift Deep Dive

Gen Z is poised to become the future of travel. So it's time to separate the hype from the reality. It's also time for hoteliers to level up their design and marketing games.

Sean O’Neill, Carley Thornell and Sherry Sun, Skift | 1 year ago

Gen Z Is Influencing Hotels to Rethink Strategies: A Skift Deep Dive

Tourism

Abu Dhabi Airport Is Expecting 1.5 Million Travelers Over 6 Weeks

The economic spinoffs of Qatar's World Cup will be felt all over the region that has been looking to diversify beyond the oil sector.

Peden Doma Bhutia | 1 year ago

Abu Dhabi Airport Is Expecting 1.5 Million Travelers Over 6 Weeks

News Blog

Snap Is Launching Dynamic Travel Ads Globally to Target Gen Z Vacationers

Snap claimed Etihad trimmed its "costs per flight search" four-fold using Snap's new dynamic travel ads, which is now rolled out globally. This ad format, according to Snap, is a travel category expansion that enables advertisers, including airlines, hotels, destinations and tour operators, to engage in advanced audience targeting based on a Snapchatter’s travel intent…

Dennis Schaal | 2 years ago

Business Travel

3 Questions Corporate Travel Managers Must Answer Now From Employees

These global travel managers are fielding a lot of new demands from travelers. Is this a sign of things to come?

Matthew Parsons | 2 years ago

3 Questions Corporate Travel Managers Must Answer Now From Employees

Online Travel

Apple and Snap Offer Augmented Reality That Paints a Vision for Travel’s Virtual Future

Augmented reality will remain a seldom-used novelty for at least five years. But brands ignore the tech at their peril. Innovative travel companies may find chances today for cost-effective ad campaigns via the emerging medium.

Sean O'Neill, Skift | 4 years ago

Apple and Snap Offer Augmented Reality That Paints a Vision for Travel’s Virtual Future

Online Travel

Snap’s New Feature for Hotels and Destinations Shows the Promise of Visual Search

The messaging app bets it can leap into becoming a platform for discovering places and hotels. Odds are against the company. But odds are in favor of visual-first search becoming widespread.

Sean O'Neill, Skift | 7 years ago

Snap’s New Feature for Hotels and Destinations Shows the Promise of Visual Search

SkiftX

Flexibility Tops Travelers’ Loyalty Wish Lists — Digital Marketing News This Week

For many travelers, loyalty programs increasingly feel like gambling in a casino — where the house is stacked against you. Adding flexibility to programs can help brands regain travelers' trust.

Jeremy Kressmann, Skift | 7 years ago

Flexibility Tops Travelers’ Loyalty Wish Lists — Digital Marketing News This Week

Hotels

Marriott Created Its Own Snapchat TV Show

But is the Snapchat audience willing to devote more than three seconds to watch it? This is something any travel brand attempting to experiment on this platform should ask themselves.

Deanna Ting, Skift | 7 years ago

Marriott Created Its Own Snapchat TV Show

Online Travel

Travel Megatrends 2017: Digital Platform Disruption Is Here to Stay

Sitting out the race to figure out Snapchat marketing or develop robust partnerships with trusted content providers is a losing proposition for travel companies, regardless of their position in the industry.

Andrew Sheivachman, Skift | 7 years ago

Travel Megatrends 2017: Digital Platform Disruption Is Here to Stay