Articles tagged “snapchat”

Online Travel

Apple and Snap Offer Augmented Reality That Paints a Vision for Travel’s Virtual Future

Augmented reality will remain a seldom-used novelty for at least five years. But brands ignore the tech at their peril. Innovative travel companies may find chances today for cost-effective ad campaigns via the emerging medium.

Apple and Snap Offer Augmented Reality That Paints a Vision for Travel’s Virtual Future

Online Travel

Snap’s New Feature for Hotels and Destinations Shows the Promise of Visual Search

The messaging app bets it can leap into becoming a platform for discovering places and hotels. Odds are against the company. But odds are in favor of visual-first search becoming widespread.

Snap’s New Feature for Hotels and Destinations Shows the Promise of Visual Search

SkiftX

Flexibility Tops Travelers’ Loyalty Wish Lists — Digital Marketing News This Week

For many travelers, loyalty programs increasingly feel like gambling in a casino — where the house is stacked against you. Adding flexibility to programs can help brands regain travelers' trust.

Flexibility Tops Travelers’ Loyalty Wish Lists — Digital Marketing News This Week

Hotels

Marriott Created Its Own Snapchat TV Show

But is the Snapchat audience willing to devote more than three seconds to watch it? This is something any travel brand attempting to experiment on this platform should ask themselves.

Marriott Created Its Own Snapchat TV Show

Online Travel

Travel Megatrends 2017: Digital Platform Disruption Is Here to Stay

Sitting out the race to figure out Snapchat marketing or develop robust partnerships with trusted content providers is a losing proposition for travel companies, regardless of their position in the industry.

Travel Megatrends 2017: Digital Platform Disruption Is Here to Stay

Airlines

Instagram Launches Ads in Its Stories — Digital Travel Marketing News

Between their digital advertising tools and deep knowledge of consumers, there's virtually no tech company on earth (other than Google) that can match Facebook and Instagram. The launch of Instagram's new "Stories" feature should make advertising competitor Snapchat very afraid.

Instagram Launches Ads in Its Stories — Digital Travel Marketing News

Online Travel

Understanding Instagram and Snapchat User Demographics

New heavy-content social networks are beloved among the younger generation. Whilst travel's adoption of these networks has been slow, the networks themselves have been in constant growing.

Understanding Instagram and Snapchat User Demographics

Online Travel

Snapchat Wants to Be More Ad-Friendly to Travel Brands

With Snapchat's move towards becoming advertiser-friendly, it may be an opportunity for the travel industry to adapt to the new content-heavy platform.

Snapchat Wants to Be More Ad-Friendly to Travel Brands

Media and PR

New Skift Trends Report: Snapchat and Instagram Strategies for Travel Brands

Visual content creation, curation and distribution presents challenges and opportunities. The best way to deal with the challenges is a consistent, head-on approach to ensure a brand culture that embraces the ins-and-outs of social media engagement and community building.

New Skift Trends Report: Snapchat and Instagram Strategies for Travel Brands

Skift EDU

Snapchat For Travel Brands

Snapchat For Travel Brands