Articles tagged “snapchat”

Snap’s New Feature for Hotels and Destinations Shows the Promise of Visual Search

Snap’s New Feature for Hotels and Destinations Shows the Promise of Visual Search

Sean O'Neill, Skift

The messaging app bets it can leap into becoming a platform for discovering places and hotels. Odds are against the company. But odds are in favor of visual-first search becoming widespread.

1 year ago

Flexibility Tops Travelers’ Loyalty Wish Lists — Digital Marketing News This Week

Flexibility Tops Travelers’ Loyalty Wish Lists — Digital Marketing News This Week

Jeremy Kressmann, Skift

For many travelers, loyalty programs increasingly feel like gambling in a casino — where the house is stacked against you. Adding flexibility to programs can help brands regain travelers' trust.

2 years ago

Marriott Created Its Own Snapchat TV Show

Marriott Created Its Own Snapchat TV Show

Deanna Ting, Skift

But is the Snapchat audience willing to devote more than three seconds to watch it? This is something any travel brand attempting to experiment on this platform should ask themselves.

2 years ago

Travel Megatrends 2017: Digital Platform Disruption Is Here to Stay

Travel Megatrends 2017: Digital Platform Disruption Is Here to Stay

Andrew Sheivachman, Skift

Sitting out the race to figure out Snapchat marketing or develop robust partnerships with trusted content providers is a losing proposition for travel companies, regardless of their position in the industry.

2 years ago

Instagram Launches Ads in Its Stories — Digital Travel Marketing News

Instagram Launches Ads in Its Stories — Digital Travel Marketing News

Jeremy Kressman, Skift

Between their digital advertising tools and deep knowledge of consumers, there's virtually no tech company on earth (other than Google) that can match Facebook and Instagram. The launch of Instagram's new "Stories" feature should make advertising competitor Snapchat very afraid.

2 years ago

Understanding Instagram and Snapchat User Demographics

Understanding Instagram and Snapchat User Demographics

Dave Montali, Skift

New heavy-content social networks are beloved among the younger generation. Whilst travel's adoption of these networks has been slow, the networks themselves have been in constant growing.

2 years ago

Snapchat Wants to Be More Ad-Friendly to Travel Brands

Snapchat Wants to Be More Ad-Friendly to Travel Brands

Dave Montali, Skift

With Snapchat's move towards becoming advertiser-friendly, it may be an opportunity for the travel industry to adapt to the new content-heavy platform.

2 years ago

New Skift Trends Report: Snapchat and Instagram Strategies for Travel Brands

New Skift Trends Report: Snapchat and Instagram Strategies for Travel Brands

Dave Montali, Skift

Visual content creation, curation and distribution presents challenges and opportunities. The best way to deal with the challenges is a consistent, head-on approach to ensure a brand culture that embraces the ins-and-outs of social media engagement and community building.

2 years ago

Snapchat For Travel Brands

Snapchat For Travel Brands

Frederic Gonzalo, Skift

2 years ago

Travel Brands’ Social Media Advertising Matures — Digital Marketing News This Week

Travel Brands’ Social Media Advertising Matures — Digital Marketing News This Week

Jeremy Kressmann, Skift

Social media players like Facebook and Snapchat have had lots of of success capturing bigger shares of travel marketers' advertising budgets. But if they really want to earn the big money traditionally saved for TV campaigns, they'll need to evolve beyond the "social" label.

2 years ago

Travel Brands Are Spending More to Advertise on Social Media

Travel Brands Are Spending More to Advertise on Social Media

Dan Peltier, Skift

Travelers should settle in to see lot more advertising from travel brands on social media than they probably already do. That's not necessarily a bad thing provided the ads aren't stoic and connect with content marketing plans both on and off social.

2 years ago

Video Content Tips And Tools For Travel Brands

2 years ago