Articles tagged “SkiftX Showcase: Technology”

We create experiences and tell stories that push the limits of creativity to connect the world’s most innovative brands with the most influential audience in the global travel industry.

Travel Technology

10 Digital Transformation Trends Driving the Traveler Experience of the Future

Highlighting research and insights from “The 2022 Digital Transformation Report,” we’ve identified 10 ways travel companies are adapting to changing customer expectations by adjusting practices, processes, and philosophy at all levels of the organization.
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Online Travel

Skift Global Forum Video: High-Touch Service in an Era of Change

In this video from Skift Global Forum 2022, we hear from Audrey Hendley, president of American Express Travel, about how the company is tailoring its services to capitalize on the latest travel trends while continuing to build trust with customers.
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Travel Technology

Skift Global Forum Video: Delivering on the Promise of a Personalized Guest and Employee Experience

In this brand talk from Skift Global Forum 2022, we hear from Joseph Rajadurai, vice president and general manager of travel and hospitality at Cognizant, and Jin Ivacic, vice president of global talent acquisition at Hyatt, on how the travel industry can address changing expectations from both employees and customers in today’s dynamic environment.
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Online Travel

New Insights: Understanding What Makes Today’s Traveler Click

A new report by Contentsquare presents important benchmark data and insights to help tourism and hospitality businesses create a digital experience that meets the wants and needs of today’s travelers.
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Travel Technology

Why is Streaming TV Important for Travel Advertisers?

In the era of cord cutters and endless content options, streaming TV is a great channel to reach engaged audiences. New research from Amazon Ads demonstrates why travel marketers don’t want to miss out.
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Travel Technology

New Handbook: Best Practices for Mobile Marketing in Travel and Hospitality

Mobile continues to be an increasingly important channel, not only for planning and booking, but for all stages of the travel journey. To help travel companies leverage the power of mobile marketing, Acoustic has released its “SMS as a Competitive Advantage” handbook, with key insights into messaging practices that can help maximize customer engagement and boost return on investment.
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Online Travel

Why Travel Brands Should Rethink the Online Checkout Experience

As travel brands navigate a new frontier of customer expectations, they must start by rethinking their online checkout journeys. Decluttering the e-commerce experience can create a more focused merchandising strategy that drives ancillary revenue and deepens customer loyalty.
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Travel Technology

Skift Webinar: How Ancillaries Drive Revenue and Customer Experience

Travelers today seek both flexibility and assurance in the face of uncertainty. With loyalty and revenue on the line, how can companies manage this unique inflection point in travel’s return? Watch this webinar to find out.
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