SxiftX Showcase: Destinations

European-style Québec City is both a charming urban area surrounded by natural beauty and a hot spot for innovation and activity in biomedical engineering — with one exciting application being the use of gold in medical treatments.

In this video from Skift’s Sustainable Tourism Summit, we hear from Jennifer Andre, Expedia Group Media Solutions’ vice president, business development, on how understanding the motivations and actions of travelers can generate impactful sustainability outcomes.

As travel restrictions ease and the world opens up, Abu Dhabi is promising to deliver visitors their best summer yet with its new ‘Summer Like You Mean It’ campaign, which positions the UAE capital as a top-of-mind destination that can be explored, with unique and memorable experiences.

Sustainability is good for the planet, but it’s also good for business. Expedia Group Media Solutions’ Sustainable Travel Study seeks to understand what consumers consider sustainable travel, what trade-offs they’re willing to make, and where they expect to find information to help them make more mindful choices.

In an age of ever-shrinking attention spans, destination marketing organizations (DMOs) need to rethink their engagement tactics. In this video, Dan Holowack, co-founder and CEO of CrowdRiff, shares how visual stories can uniquely enable destination storytelling and drive meaningful results.

On Prince Edward Island, Mary Robinson, president of The Canadian Federation of Agriculture, is helping the island cement its role as a thriving hub for Canada’s agribusiness sector and a world leader in addressing climate change.

As travel returns, destination marketing organizations are looking for new and innovative ways to connect with potential visitors. In this video, Dan Holowack, co-founder and CEO of CrowdRiff, shares why leveraging visual stories across the web is both a powerful marketing strategy for destinations and a popular channel for travelers seeking unique experiences.

Edmonton, Canada has become a leading global hub in technology, artificial intelligence, and machine learning. Alona Fyshe, a professor at the University of Alberta and a researcher in the artificial intelligence field, shares what makes the city a world-class destination for tech innovation and events that bring the industry together.

Expedia Group Media Solutions’ Q4 2021 Travel Recovery Trend Report features custom research and key data on how travel is returning, with actionable insights to help the industry respond to shifting traveler behaviors and attitudes.

A new report examines key trends as U.S. tourism reopens to international travelers. Authentic storytelling and messaging that emphasizes responsible travel and sustainable tourism will help destinations attract a diverse and enthusiastic global traveler base in 2022 and beyond.